Associate Director, Content Strategy

Summary

Join Huge as an Associate Director, AI Content Strategy and lead the development and execution of AI-powered content strategies. You will be responsible for designing seamless, scalable content ecosystems that deliver measurable results for clients. As an AI content strategy expert, you will need to be a strategic thinker with expertise in Conversational AI and Generative AI. This role involves leading projects, analyzing content assets, defining taxonomies, and developing content management solutions. You will ensure content aligns with user needs and business objectives, translating complex requirements into simple solutions. This is a remote position within the United States.

Requirements

• 8+ years leading content strategy, digital strategy, or a related field, with significant experience in an agency, consulting, or client services environment
• Proven track record of leading AI-driven content initiatives, including Conversational AI and Generative AI applications
• You understand the nuance between deterministic and generative AI
• Strong strategic thinking with the ability to translate complex AI capabilities into actionable content strategies
• Expertise in technical aspects of content strategy, including tagging structures, information architecture, and taxonomy design
• Experience leading large-scale redesigns or e-commerce projects, with a focus on user-centric content strategies
• A data-driven mindset, combining qualitative and quantitative insights to prioritize and refine content strategies effectively
• Excellent client-facing communication skills with a knack for storytelling and clear articulation of technical concepts
• The ability to work with cross-disciplinary partners across technology, data, product management, and design to define a vision and deliver on it
• Proficiency in providing strategic direction through to writing illustrative content that will be used for the design experience we are proposing
• Strong capabilities in technical content strategy from tagging structures to architecture and taxonomy
• Experience advocating for content strategy best practices, principles, and methodology
• Expert understanding of content delivery and management systems

Responsibilities

• Define conversational flows, tone of voice, and user experiences for chatbots, virtual assistants, and other AI-powered interfaces
• Collaborate with UX and development teams to optimize Natural Language Processing (NLP) and AI conversational design
• Research and analyze content across multiple channels to identify patterns and issues
• Lead workshops and interviews on content requirements and needs with mid- and senior-level clients
• Collaboratively define strategic visions for businesses and brands, including the role of content in that vision
• Identify, prioritize, and sell large-scale content opportunities at the project and product levels
• Define a roadmap for how an organization can improve its content effectiveness and governance, including assessing organizational readiness
• Lead content efforts through information architecture design, content modeling, and taxonomy definition
• Identify migration strategies for content across products and partner with engineers and technologists to plan and implement content migration(s)
• Collaborate with technologists, business analysis, and product managers on Huge and client teams to recommend appropriate content systems for projects. Make technical content recommendations to enable personalization and optimize internal search
• Consult internal teams and clients on content governance, including workflow definition, communications and socialization, decision frameworks, and platform training and coaching
• Act as a subject matter expert for our internal team and a trusted advisor for day-to-day and senior clients
• Work with clients and strategy colleagues to define publishing and governance models for the enterprise
• Oversee and coordinate content activities within a project team, working across various Huge disciplines and the overall project lifecycle
• Work with project and discipline leadership to plan, pitch, and manage multidisciplinary activities that advance Huge's capabilities

Preferred Qualifications

Awareness of emerging content strategy trends, tools, and technology. We want someone who is committed to looking beyond the status quo and is excited by innovation

Benefits

• Remote work within the United States
• $145,000 — $180,000 USD