Director, CRM Operations

Summary

Join Nutrafol as the Director, CRM Operations, a leadership role requiring a highly organized and technically savvy individual passionate about process, platforms, and precision. You will own and evolve Nutrafol’s CRM operations, managing a high-performing team and partnering with various teams to execute marketing initiatives. Responsibilities include project management of complex marketing initiatives, developing standard operating procedures, leading RFPs and vendor evaluations, and supporting platform integrations. The ideal candidate possesses 8+ years of experience in marketing operations and 4+ years of team management experience, along with expertise in various marketing platforms and campaign delivery. Nutrafol offers a fully remote work experience and a comprehensive benefits package.

Requirements

• 8+ years of experience in marketing operations, martech management, and campaign delivery in a digital/eCommerce environment
• Proven experience managing complex RFPs and platform migrations (e.g., ESP, CDP, automation platforms)
• Strong technical understanding of marketing platforms and customer data systems
• 4+ years of experience managing teams and cross-functional projects
• Expertise in email, SMS, Push, and cross-channel campaign delivery, QA, and reporting
• Process-obsessed with strong documentation, communication, and stakeholder management skills
• Comfortable balancing strategic planning with tactical execution in a fast-paced environment

Responsibilities

• Own and evolve Nutrafol’s CRM operations function, including campaign planning, process governance, platform optimization, and cross-functional enablement
• Manage a high-performing team of marketing and operations specialists
• Partner with Retention, Lifecycle, Growth, Creative, Pro, Engineering and Data teams to execute marketing initiatives while optimizing the marketing tech stack to support personalization, segmentation, and performance tracking
• Project manage complex marketing initiatives from kickoff through deployment, ensuring stakeholders are aligned and deliverables are met on time and within scope
• Develop and enforce standard operating procedures (SOPs) for email, SMS, push and other campaign management, QA, approvals, testing, and reporting
• Lead the execution and management of RFPs and vendor evaluations for marketing tech systems
• Support the integration and performance of martech platforms, including CDPs, ESPs, and customer engagement tools
• Support the transition and implementation of new platforms, including migration planning, stakeholder training, and testing protocols
• Collaborate with analytics and marketing teams to ensure accurate campaign tracking, attribution, and performance insights

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs