Director, Customer Marketing

Summary

Join Versapay as their Director, Customer Marketing and lead the customer marketing function, driving engagement, retention, and expansion. You will develop and execute high-impact strategies to enhance customer satisfaction, promote new product adoption, and maximize customer lifetime value. This role reports to the CMO and requires collaboration with Product, Customer Success, Sales, and Marketing teams. The ideal candidate will have a Bachelor’s degree in a related field, 8+ years of experience in customer marketing, and proven success in driving product engagement and adoption. A strong analytical approach, exceptional communication skills, and experience managing and mentoring teams are essential. The salary range is $145,000 - $165,000 a year.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or advanced degree preferred
• 8+ years of experience in customer marketing, CRM, or lifecycle marketing, with at least 3 years in a leadership role
• Proven success in driving engagement and adoption of newly launched products or features
• Expertise in marketing automation, CRM platforms (Salesforce, HubSpot), and customer success tools (e.g., Gainsight)
• Strong analytical skills with a data-driven approach to decision-making
• Exceptional communication and leadership skills with the ability to influence cross-functional stakeholders
• Experience managing and mentoring teams, with a track record of building scalable programs
• Creative, strategic thinker with a passion for delivering exceptional customer experiences

Responsibilities

• Lead Customer Marketing Strategy: Define and execute a comprehensive customer marketing strategy aligned with business objectives. Champion customer-centric initiatives that drive engagement, retention, and advocacy
• Drive Product Engagement: Partner with Product and Customer Success teams to develop and execute go-to-market strategies for newly implemented products. Ensure customers are educated, engaged, and adopting new features through targeted campaigns and lifecycle communications
• Customer Segmentation and Personalization: Leverage advanced segmentation and behavioral data to deliver personalized experiences and communications that resonate with diverse customer personas
• Campaign Leadership: Oversee the planning, execution, and optimization of multi-channel campaigns. Ensure alignment with brand messaging and business goals while driving measurable outcomes
• Cross-Sell and Upsell Strategy: Collaborate with Sales and Product teams to identify and execute cross-sell and upsell opportunities. Develop targeted campaigns that increase product adoption and revenue per customer
• Customer Journey Optimization: Map and continuously refine the customer journey, identifying key touchpoints to enhance engagement and retention through tailored messaging and experiences
• Customer Insights and Feedback: Implement robust feedback loops and analytics to gather actionable insights. Use data to inform strategy, improve customer experiences, and drive continuous improvement
• Retention and Advocacy Programs: Design and manage programs that foster loyalty, including referral programs, customer communities, and ambassador initiatives
• Performance Measurement: Define KPIs and regularly report on the effectiveness of customer marketing initiatives. Use insights to iterate and improve strategies
• Team Leadership and Collaboration: Foster cross-functional collaboration with Product, Sales, Customer Success, and Marketing to ensure cohesive customer experiences

Benefits

• $145,000 - $165,000 a year
• #LI-Remote