Senior Director, Demand Generation

Summary

Join Fleetworthy as the Senior Director, Demand Generation and lead a team of marketers. You will develop and execute marketing programs to drive brand awareness and generate high-quality leads, focusing on pipeline growth and revenue acceleration. Collaborate with Sales, Customer Success, and other marketing teams to create effective marketing programs across all funnel stages. As a key member of the marketing leadership team, you will shape the go-to-market strategy and directly influence revenue. The ideal candidate will have a blend of marketing experience, tactical and execution skills, and strong leadership abilities. You will leverage data and analytics to measure program success and continuously optimize campaigns. Fleetworthy offers a competitive salary and benefits package.

Requirements

• Minimum 10-12 years in B2B Marketing with over 5 years in a Marketing leadership and people management role
• B2B technology experience across Enterprise to SMB markets required
• Experience with Account-Based Marketing strategy and tactics
• Demonstrated expertise in designing, executing, and measuring annual and account-specific campaigns across multiple product lines and customer segments
• Proven success in B2B marketing methods and best practices specific to demand generation
• Extensive understanding of digital marketing and corporate website best practices – experience in SEM, paid search, social and online advertising, SEO, and CRO
• Hands-on experience working with Marketing technology, including Marketo for marketing automation and email marketing
• Highly creative – ability to think outside the box to find new ways to generate interest and excitement among targeted audiences
• Strong analytical and quantitative skills; ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts and assess efficacy of marketing programs
• Leverages generative AI tools to accelerate campaign ideation, content creation, personalization at scale, and optimization
• Strong attention to detail during review of content and creative designs
• Entrepreneurial spirit and commitment to achieve outstanding results
• Highly motivated and passionate with the ability to adapt to change

Responsibilities

• Design and execute marketing programs, including planning and ongoing execution across all product lines to achieve all marketing targets
• Develop and mentor a team of marketers who develop and deploy campaigns and content across email, digital advertising, social media, and paid media channels
• Determine and plan campaigns including the optimal deployment of a robust marketing program budget
• Drive awareness and alignment of marketing campaigns within Sales, Customer Success, Partners, and other relevant departments
• Own and report on full-funnel performance, from lead to revenue, including conversion optimization, CAC/LTV, pipeline velocity, and contribution to revenue growth targets
• Continually A/B test and optimize, establishing actionable outcomes from testing results
• Demonstrate a strong commitment to ongoing Sales alignment to ensure program success
• Be able to think strategically and to dive into the details to get things done

Preferred Qualifications

Experience with trucking / transportation industry a plus

Benefits

$170,000 to $180,000 USD Yearly + 10% Bonus