Director of Demand Generation

Summary

Join Limble, a leading Maintenance Management SaaS platform, as their Director of Demand Generation! Lead and develop a high-performing demand generation team, overseeing all aspects and channels including SEO, SEM, content marketing, and more. You will create pipeline growth, optimize marketing funnel performance, and manage campaign budgets effectively. The ideal candidate possesses 8+ years of B2B marketing experience, 5+ years in SaaS, and strong proficiency in various digital marketing tools. This fully remote position offers a competitive salary, stock options, flexible PTO, and comprehensive benefits.

Requirements

• 8+ years of experience in B2B marketing
• 5+ years of experience in the SaaS industry
• Strong proficiency in digital marketing tools (current tech stack includes Hubspot, Semrush, Google Analytics, Google Search Console, Airtable, Wordpress, Outreach and more)
• Track record of successfully leading and developing teams

Responsibilities

• Develop and execute a comprehensive, multi-channel demand generation strategy that aligns with company revenue targets and delivers qualified pipeline
• Build, mentor, and lead a high-performing demand generation team, establishing a culture of ownership, creativity, and high quality execution
• Establish clear KPIs, reporting frameworks, and attribution models to measure program effectiveness and communicate impact to executive leadership
• Manage campaign budgets effectively, optimizing spend allocation based on performance data to maximize ROI across channels
• Orchestrate integrated campaigns across digital advertising, content marketing, email, social media, webinars, and events to engage target accounts and personas
• Drive tight alignment with sales through collaborative planning, regular communication channels, and shared pipeline responsibility with the XDR team
• Design and implement account-based marketing strategies that complement broader demand efforts to penetrate strategic accounts
• Continuously analyze market trends, competitor activities, and campaign performance to refine targeting, messaging, and channel strategy for maximum impact
• Forge strong communications with sales and customer success teams, and support lead flow service level agreements (SLAs) between marketing and sales
• Be an active member of the Marketing leadership team at Limble, helping evaluate and make explicit strategic tradeoffs for the business across all markets and functions

Preferred Qualifications

Experience in a technology company serving maintenance professionals

Benefits

• $160,000 - $190,000 OTE
• Fully remote position
• Stock options
• Flexible PTO
• 11 paid company holidays
• Paid parental leave
• Health, Dental, and Vision insurance
• Employer paid Basic Life insurance and Short-Term Disability insurance
• Company contribution match for HSA and 401(k)
• Pet insurance