Director, Demand Orchestration

Summary

Join Coupa as a Director, Demand Orchestration and help shape the future of demand generation. Lead regional demand planning, collaborate with various teams to create integrated demand plans, develop and execute targeted sales plays, and monitor market trends to inform strategies. Track performance, host Demand Boards, and drive continuous improvement. This role requires 10+ years of B2B demand generation experience in large technology companies, strong analytical and problem-solving skills, and excellent communication and leadership capabilities. Coupa offers a collaborative culture, pioneering technology, and the opportunity to make a global impact.

Requirements

• 10+ years of experience in B2B demand generation or related roles, ideally with large technology companies; MBA or equivalent degree preferred
• Strong analytical and problem-solving skills with the ability to interpret complex data and translate insights into strategic, value-driven decisions
• Proven track record in developing and executing effective demand management strategies in fast-paced, dynamic environments
• Excellent communication, collaboration, and interpersonal skills with the ability to build strong cross-functional relationships
• Demonstrated leadership capabilities with a passion for continuous improvement, innovation, and team motivation
• Strong business and financial acumen with the ability to align processes to broader business goals

Responsibilities

• Lead regional demand planning, coordination, and analysis to ensure a healthy, predictable pipeline of qualified opportunities
• Collaborate with Sales, Marketing, Alliances, and other teams to create integrated demand plans aligned with business goals
• Develop and execute targeted sales plays and outreach cadences based on business needs and market insights
• Monitor market trends, customer behavior, and the competitive landscape to inform demand strategies and planning
• Track performance against pipeline health metrics, host Demand Boards, and provide proactive insights on forecasting and execution
• Drive continuous improvement and foster a collaborative culture across the demand ecosystem to optimize processes and tools