Director, Demand Generation

Summary

Join Coupa, a leader in total spend management, as a Director, Demand Generation. You will lead the development and execution of integrated demand strategies, aligning marketing, sales, and partner efforts. Responsibilities include leading the demand process, leveraging data analytics, collaborating with cross-functional teams, developing tactical sales plays, and monitoring market trends. Success requires strong analytical and communication skills, proven experience in demand management, and the ability to thrive in a fast-paced environment. A Bachelor's degree in an analytical discipline and 10+ years of B2B demand generation experience are required. Coupa offers a collaborative culture, pioneering technology, and the opportunity to make a global impact.

Requirements

• Strong analytical skills with the ability to interpret complex data and make data-driven decisions
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build internal relationships
• Proven track record of developing and implementing successful demand management strategies
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities
• Passion for challenging, improving, and innovating at both a personal and organizational level
• Strong leadership skills with the ability to inspire and motivate a team
• Strong financial, business acumen, and problem-solving skills with the ability to translate processes into value-add business activities
• Bachelor’s Degree in analytical discipline (Finance, Business, Computer Science, Engineering)
• 10+ years work experience in B2B demand generation activities or relevant experience

Responsibilities

• Lead the demand process, including planning, coordination, and analysis for your region
• Leverage data and analytics to track the performance of demand generation initiatives, ensuring that sales teams have a healthy and predictable pipeline of qualified opportunities
• Collaborate with Sales, Marketing, Alliances, and other teams to develop a coordinated and integrated demand plan that meets business goals
• Develop tactical sales plays and outreach cadences tailored to specific targets and aligned with business needs
• Monitor and analyze market trends, customer behaviors, and the competitive landscape to inform demand planning
• Host Demand Boards and planning activities to track progress and align the ecosystem on demand efforts
• Understand areas of strength and weakness across relevant solutions
• Track performance and progress of demand efforts to ensure alignment with pipeline health metrics
• Provide proactive insights to leadership on demand planning, forecasting, and execution
• Foster a culture of collaboration, continuous improvement, and excellence across the demand ecosystem to enhance processes and tools

Preferred Qualifications

• MBA or Equivalent Degree
• Experience working with large technology companies

Benefits

• Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend
• Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence
• Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other
• #LI-REMOTE