Head of Product Marketing

Summary

Join Doxel AI, a company revolutionizing the construction industry with AI-powered solutions, as their Marketing leader. You will own marketing efforts, from positioning to pipeline generation, crafting compelling narratives to drive demand and accelerate sales. Responsibilities include developing persona-specific messaging, creating diverse marketing content (case studies, social posts, etc.), orchestrating product launches, leading competitive analysis, unifying brand identity, collaborating cross-functionally, managing budgets, and coaching the Field Marketing Manager. The ideal candidate possesses 5+ years of B2B product marketing experience, with at least 3 years focused on marketing to facility owners, contractors, or related customers. Strong communication and storytelling skills are essential, along with a metrics-based approach and a collaborative spirit. A preference is given to candidates located in the Bay Area.

Requirements

• 5+ years in marketing of which at least 3 years were in B2B product marketing
• Experience marketing to facility owners, contractors, or target customers adjacent to construction
• Ability to translate customer pain into compelling, benefit-led stories
• Entrepreneurial bias for action: test, learn, iterate at speed
• 5+ years in marketing of which at least 3 years were in B2B product marketing
• Experience marketing to facility owners, contractors, or target customers adjacent to construction
• Strong writing, communication, and interview discovery skills—you’re equally comfortable doing discovery by grabbing a beer with a foreman after a shift in Abilene, TX or meeting for dinner with a SVP of Data Center Construction in Redmond, WA
• Metrics-based approach to measuring performance
• Curiosity and drive to learn from all our customer personas
• Creative, scrappy, entrepreneurial spirit to continue driving growth at a breakneck pace
• Intellectually honest, collaborative style that lifts the whole team

Responsibilities

• Own storytelling – Deliver persona-specific messaging that ladders to a cohesive brand narrative
• Create content at scale – Produce case studies, social posts, blogs, decks, press releases, and launch kits; leverage vendors, contractors, and AI tools to multiply output
• Drive launches – Orchestrate go-to-market plans for new features, partnering with Product, Sales, and Customer Success
• Lead competitive & ecosystem insight – Track construction-tech trends, run win/loss, and equip Sales with counter-positioning
• Unify the brand – Work with Design to sharpen visual and verbal identity across every touchpoint
• Partner cross-functionally – Act as marketing’s voice with the CEO, SVP Product, RevOps, and VP Sales; ensure tight hand-offs from awareness to expansion
• Manage budget & field marketing – Prioritize spend for events and campaigns that move pipeline; coach the Field Marketing Manager to execute flawlessly

Preferred Qualifications

Located in the Bay Area