Fandom is hiring a
Director eCommerce Strategy

Summary

Join us as the Director eCommerce Strategy (Fanatical) and lead the development and execution of strategic marketing plans to drive online sales growth, enhance the digital customer experience, and strengthen the brand's market presence.

Requirements

• Bachelor's degree in Business, Marketing, or a related field
• 10+ years of experience in e-commerce strategy and brand marketing, preferably in the gaming industry
• Proven leadership skills with experience managing a team
• Strong analytical skills and a data-driven approach to decision-making
• Excellent communication and collaboration abilities
• Deep understanding of digital marketing, SEO, brand management, customer acquisition, and online merchandising
• Passion and interest for gaming

Responsibilities

• Develop and implement strategic e-commerce and brand marketing plans tailored to product categories and business objectives
• Lead and mentor marketing managers in creating and executing category-specific strategies, including brand positioning and messaging
• Ensure cohesive and consistent brand messaging across all marketing channels and touchpoints
• Develop strategies to acquire, activate, and retain customers, engaging them across the entire shopping journey
• Collaborate with channel owners to activate e-commerce and brand strategies across various marketing channels
• Analyze market trends, consumer behavior, and brand performance to identify growth opportunities
• Oversee product launches, promotional campaigns, and brand initiatives to maximize sales, brand engagement, and customer loyalty
• Monitor key performance indicators and adjust strategies to achieve both sales and brand goals
• Stay informed on industry trends, emerging technologies, and best practices in e-commerce and brand marketing

Benefits

• Laptop and all the gear you need for work
• Free access to a multitude of popular online courses and books sponsored by our company
• Training (unlimited Udemy + more)
• Company stock options
• Company swag packages
• Private Medical and Dental Insurance
• Life insurance, critical illness insurance and income protection insurance
• Company pension 5% ER, 5% EE
• VTO (Voluntary Time Off) - a day off every quarter for volunteering non-profit
• Frequent team bonding events
• Hybrid work model
• Employee Interest and Hobby Groups supported by our company