Director, Field And Events Marketing

Summary

Join Later as the Director of Field & Events Marketing and lead the strategic vision and execution of global field marketing initiatives. You will lead a growing team, developing comprehensive programs and high-impact experiences engaging C-suite and senior marketing decision-makers. This pivotal role defines how Later's brand is presented through strategic field programs, industry events, and owned experiences, directly impacting brand reputation and pipeline contribution. Reporting to the VP of Corporate Marketing, you'll shape Later's go-to-market strategy and customer experience. You will be responsible for strategic leadership, program development and innovation, team leadership and development, budget and resource management, cross-functional alignment, and measurement and optimization. Later offers a competitive salary and benefits package.

Requirements

• 10+ years of progressive B2B marketing experience with at least 5 years specializing in field marketing leadership
• Bachelor's degree in Marketing, Business, or related field
• Proven track record developing and leading field marketing strategies that drive significant pipeline and revenue
• Experience building and leading high-performing marketing teams, including hiring, developing, and mentoring staff
• Strategic thinker with the ability to connect field marketing initiatives to broader business objectives
• Demonstrated success managing seven-figure marketing budgets with strong ROI accountability
• Experience marketing to enterprise B2C brands and agencies, preferably in SaaS, MarTech, or related industries
• Executive presence and exceptional communication skills, with ability to influence senior leadership
• Deep understanding of enterprise sales cycles, ABM strategies, and integrated marketing approaches

Responsibilities

• Define and execute Later's comprehensive North American field marketing strategy and annual roadmap
• Develop strategic approaches to penetrate key markets and verticals aligned with corporate objectives
• Establish metrics frameworks that tie field marketing initiatives to pipeline, revenue, and customer engagement
• Own strategic planning and resource allocation for maximum market impact and ROI
• Translate business objectives into innovative field marketing programs that differentiate Later in the market
• Design signature event programs and experiences that establish Later as a thought leader
• Create executive engagement programs targeting CMOs and senior marketing leaders
• Develop a portfolio of field marketing programs across different formats, channels, and buyer journey stages
• Innovate new approaches to field marketing that blend digital, experiential, and in-person engagement
• Establish Later's presence at tier-one industry events with strategic sponsorships and brand activations
• Build, lead, and mentor a high-performing field and events marketing team
• Set clear expectations, provide coaching, and create growth opportunities for team members
• Establish team structure, roles, and responsibilities to scale field marketing operations
• Cultivate a culture of excellence, creativity, and continuous improvement within the team
• Collaborate with executive leadership to align field marketing with company-wide initiatives
• Develop and manage multi-regional, seven-figure field marketing budgets
• Allocate resources strategically across programs, regions, and initiatives
• Establish vendor and agency partnerships to extend team capabilities
• Implement processes for efficient budget tracking, forecasting, and optimization
• Drive maximum business impact from field marketing investments
• Partner with Sales leadership to ensure field marketing programs support revenue objectives
• Collaborate with Product Marketing on messaging, positioning, and product launch strategies
• Work with Demand Generation to create integrated campaigns that maximize field marketing impact
• Align with Customer Marketing on retention and expansion strategies through field programs
• Serve as a key strategic partner to the broader marketing leadership team
• Establish sophisticated attribution models for field marketing's contribution to pipeline and revenue
• Implement robust analytics frameworks to measure program effectiveness and ROI
• Use data-driven insights to continuously optimize program performance
• Deliver regular reporting and analysis to executive leadership
• Translate performance metrics into strategic recommendations for future investments

Preferred Qualifications

• Experience in the social media, content marketing, or influencer marketing space
• Background developing thought leadership and executive engagement programs
• Experience with marketing technologies including CRM, MAP, event tech, and analytics platforms
• International field marketing experience across multiple regions
• Track record of successful marketing innovation and creative problem-solving
• Advanced degree or professional certifications in marketing or events management

Benefits

• $190,000 - 205,000 OTE
• Various benefits plans
• Hybrid work option