Events and Field Marketing Manager

Summary

Join DexCare as an experienced Events & Field Marketing Manager to lead the event strategy and execution for our high-growth healthcare SaaS business. You will plan, execute, and oversee all aspects of DexCare’s participation in industry events and field marketing initiatives. This critical role focuses on creating impactful brand experiences, engaging prospects and customers, and driving demand generation. You will report to the director of growth marketing and manage event budgets, track performance metrics, and collaborate with cross-functional teams. The position requires significant experience in event management and strong project management skills. DexCare offers a competitive salary and a comprehensive benefits package.

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• 5+ years of experience managing tradeshows, conferences, and corporate events, preferably in B2B industries
• Strong project management skills with the ability to multitask and meet deadlines
• Excellent organizational skills, attention to detail, and ability to work in a fast-paced environment
• Exceptional communication and negotiation skills to manage vendors, contracts, and internal stakeholders
• Experience with event management software and CRM platforms (e.g., Salesforce, HubSpot)
• Ability to travel frequently to attend tradeshows and events (up to 30% travel required)

Responsibilities

• Develop and execute the annual event and field marketing strategy, aligning with overall marketing and sales goals
• Identify key industry tradeshows, conferences, and events where DexCare should participate
• Collaborate with cross-functional teams (sales, product, marketing) to establish event and field marketing goals and objectives
• Lead end-to-end event planning for both industry events and field marketing activities, including venue selection, contract negotiation, logistics, booth design, promotional materials, and on-site execution
• Manage the planning and execution of corporate events such as customer summits, partner meetings, and internal conferences
• Ensure all events and field marketing initiatives are delivered on time, within scope, and budget, while providing exceptional brand experiences
• Manage event and field marketing budgets, ensuring all expenditures align with allocated resources
• Track event performance metrics (lead generation, engagement, ROI) and provide post-event analysis to determine effectiveness and areas for improvement
• Develop and maintain strong relationships with vendors, exhibitors, and event/field partners
• Coordinate with internal stakeholders (marketing, sales, product) to ensure alignment on messaging and event/program goals
• Ensure consistent brand messaging and visual identity at all tradeshows and events
• Oversee the design and production of event collateral, promotional materials, and branded giveaways
• Work closely with the sales and marketing teams to capture leads at events and ensure timely follow-up to maximize conversions into pipeline
• Develop strategies to drive booth traffic, including pre-event promotions, email campaigns, and social media outreach

Preferred Qualifications

• Experience in Enterprise B2B SaaS/Healthcare Technology/etc
• Familiarity with demand generation and lead nurturing techniques in event marketing
• Creative thinking with an eye for impactful booth design and experiential marketing strategies

Benefits

• Eligible for Annual Bonus
• Healthcare benefits, short/long-term disability coverage, life insurance, and 401k
• Paid Parental Leave
• Eight paid holidays & Unlimited PTO
• Hybrid and remote working arrangements