interface.ai is hiring a
Director Of Growth Marketing

Summary

The job is for a Demand Generation Program Manager at Interface.ai, a fast-growing AI + financial technology company. The role involves owning the strategy and execution of demand generation programs, managing digital channels for lead acquisition, creating engaging content, developing a multi-touch integrated demand generation strategy, establishing closed-loop analytics with sales, overseeing marketing technology infrastructure, analyzing data to prove ROI, and meeting deadlines in a dynamic multi-location environment.

Requirements

• Minimum 6+ years of experience running demand generation programs for B2B SaaS business focused on the US Market
• 8+ years of experience in B2B Demand Generation
• Hands-on experience in working across the stack of tools impacting lead generation, drip, referral, onboarding, social listening, lead scoring, re-marketing, customer intent

Responsibilities

• Own overall strategy and execution of our demand generation programs to drive inbound leads across multiple channels
• Manage all digital channels for lead acquisition and focus on SEO, SEM, paid social, display, retargeting, partnerships and events, direct mail, and referrals
• Partner with sales, product, and marketing to create engaging content to drive top-of-the-funnel leads
• Creatively develop and execute a multi-touch integrated demand generation strategy that targets and reaches the right prospects
• Demand outstanding customer support from product marketing to ensure your team gets the compelling and relevant content needed
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
• Oversee the marketing technology infrastructure and technology roadmap
• Analyze data to prove ROI and manage dashboards/reports to track campaign success

Preferred Qualifications

• Highly motivated individual who is readily adaptable to changing market and organizational requirements in a startup
• Expertise in understanding data, telling stories, and executing across channels to create a customer-focused experience
• Hands-on expertise in the tools and systems used in marketing operations and demand gen like Marketo, Eloqua, Pardot, or Hubspot

Benefits

• Remote First Policy
• Medical/Dental/Vision Insurance
• PTO & Holidays
• Life Insurance