Remote Growth Marketing Director

Summary

The Growth Marketing Director at Interaxon will lead the optimization and growth of current and new acquisition channels, manage agencies, work closely with the design team, and collaborate with other teams to improve marketing automation and site optimization. This role is remote.

Requirements

• 5-7 years' experience in a similar role with a track record of executing successful campaigns backed up by measurable ROI, and can share proven testing strategies that resulted in optimized results
• An excellent communicator who is able to effectively manage and coordinate multiple agencies with direct marketing budgets of >$3M USD to meet performance goals and share multi-channel insights
• Creative approach to acquisition, doing more with less
• Live and breathe marketing metrics like eCPC, ROAS, CAC and LTV
• Experienced with Facebook, Google and email marketing, SEO optimization, partnerships, affiliates and influencers

Responsibilities

• Manage channel-specific Ad Agencies and CRO agency to plan, create, optimize and scale campaigns across all paid marketing channels (search, social, display) as well as test and experiment with new advertising channels (TikTok, Reddit)
• Own the ongoing monitoring, analysis, and reporting required on channel performance KPIs
• Work closely with Muse's design team to provide data-oriented insights on how to develop and optimize scroll-stopping ad creative and FOMO-inducing landing pages
• Design lifecycle journeys and strategic touchpoints across all comms channels (email, in-app notifications) to reach advertisers with the right message at the right time
• Work with Product, Engineering and Customer Success teams to supercharge our marketing automation and create hyper-personalized journeys
• Work with the product team to build growth loops into the Muse core experience
• Drive and own eCommerce site optimization including SEO optimization; CRO; landing pages/content tests; google analytics reporting and delivering insights; etc
• Work with the content marketing team to maintain content that builds and nurtures every part of the sales funnel

Preferred Qualifications

• SMS campaign experience
• Basic SQL skills
• Front-End Web Development experience (Wordpress & Shopify knowledge a large benefit)

Benefits

• Work in a performance driven culture that revolves around innovation, inclusion, and achieving transformative results
• Empower personal growth to not only improve lives but also create positive change in the world
• Believe that diversity is an essential part of our workplace culture, and we continue to grow our team through equal opportunity and barrier-free recruitment