Director of Growth Marketing

Summary

The job is for a Marketing Director working remotely, responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, engage the target audience, and drive sales through online channels. The employee will lead a team of digital marketing professionals and collaborate cross-functionally.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field
• Proven experience in marketing, with a proven track record of success in driving revenue growth and brand visibility in the DTC landscape of the Philippines
• Deep understanding of marketing channels, tools, and best practices, with expertise in performance marketing, SEO/SEM, social media advertising, email marketing, and analytics
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Facebook Analytics, etc.) to derive actionable insights and inform strategic decisions
• Excellent leadership and team management abilities, with a collaborative and inclusive approach to working cross-functionally
• Strategic thinker with the ability to translate business objectives into actionable digital strategies and initiatives
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels of the organization
• Proven ability to thrive in a fast-paced, dynamic environment, with a passion for innovation and continuous learning

Responsibilities

• Develop and implement innovative digital marketing strategies aligned with the company's overall objectives, with a focus on driving traffic, customer acquisition, and retention
• Oversee the planning, execution, and optimization of performance marketing campaigns across various digital channels
• Collaborate with the e-commerce team to optimize the user experience, conversion funnels, and website performance to maximize sales and ROI
• Develop a robust content strategy that resonates with our target audience, ensuring consistency in messaging and brand voice across all digital touchpoints
• Utilize data-driven insights to monitor campaign performance, identify trends, and make data-backed recommendations for continuous improvement and optimization
• Lead and mentor a team of digital marketing professionals, providing guidance, support, and opportunities for growth and development
• Cultivate and maintain strong relationships with external partners to drive collaborative initiatives and maximize results
• Manage the digital marketing budget effectively, allocating resources strategically to achieve the highest ROI and meet established KPIs

Preferred Qualifications

MBA preferred