Director, GTM Strategy

Summary

Join Fandom as a Go-To-Market (GTM) B2B Leader to craft, execute, and maintain a comprehensive GTM strategy. Reporting to the VP, Global Business Marketing, you will lead a team, reintroduce Fandom to the market, and iterate on offerings. This role requires refining Fandom's narrative, identifying GTM needs, and collaborating cross-functionally. You will establish a tentpole calendar, understand marketplace possibilities, and identify sales gaps. The position also involves leading ideation for new ad products, liaising with the Client Strategy lead, and mentoring junior team members. This is an exciting opportunity for growth and transformation within a vibrant team culture.

Requirements

• 8-12 years of experience in GTM positioning and packaging
• Strong leadership and team management skills, with the ability to inspire and drive results
• Bachelor's degree in marketing, business, or a related field
• Experience with digital marketing, social media, and content strategy, preferably in the tech or media industry
• Excellent strategic planning and project management abilities
• Deep understanding of market research, data analysis, and the ability to leverage data for decision-making
• Proficiency in digital marketing tools and platforms
• Exceptional communication and interpersonal skills
• Ability to work cross-functionally with other departments, including product, sales, and engineering

Responsibilities

• Refine and develop Fandom’s core narrative and GTM template
• Identify GTM needs and work cross-functionally (i.e. research, design, comms, social) to ensure success
• Lead with insights and translate for both direct and programmatic sales, scaling products, solutions and opportunities for marketplace distribution
• Lead evolving narrative revamps and releases, including sales enablement & coordination/training for client strategy and sales support team
• Establish a tentpole calendar and create scalable and fluctuating proactive packages complete with strategic release strategies
• Understand marketplace possibilities, proactively identifying relevant opportunities for Fandom globally
• Proactively identify cultural moments for proactive sales outreach and packaging
• Partner with sales leadership to understand their GTM needs and create core vertical narratives
• Customize tentpole packages for key verticals
• With your finger on the pulse, identify sales gaps and realize solutions for immediate release
• Lead ideation, packaging and positioning for new and revised ad products including repeatable and ownable franchises and ad tech releases
• Regularly liaise with Client Strategy lead to share learnings and ensure that sales meetings are being met holistically
• Curation, programmatic, AI – help accelerate our business by understanding and leveraging the latest industry developments and opportunities
• WIth a deep understanding on insights and analytics, determine which products are working and why, what needs to evolve and where we can grow
• Mentor junior team members, ensuring career development and growth

Preferred Qualifications

MBA or other advanced degree

Benefits

• Salary Range = ($150k - $250k)
• Vibrant team culture
• Comprehensive Medical, Dental, Vision
• Training (unlimited Udemy + more)
• Flexible working hours and time off
• Equity & Retirement Programs including 401K match
• Paid Parental Leave
• International work environment with start-up culture