Director, GTM Technology

Summary

Join Tebra as the Director of GTM Technology and lead the strategic vision and operational execution of the Go-To-Market (GTM) technology ecosystem. Bridge the gap between sales, marketing, and revenue strategies through innovative technology use, ensuring seamless integration and optimization for growth and engagement. Manage a team, lead critical sales-focused projects, and connect technology to overall funnel strategy. The ideal candidate possesses strong technical expertise, strategic thinking, leadership acumen, and a focus on driving change management and clear communication. This role involves developing and executing a strategic plan for the GTM technology stack, leading AI sales technology deployment, identifying process improvements, driving GTM efficiency improvements, partnering with sales enablement, managing GTM technology, collaborating with cross-functional teams, monitoring GTM operations metrics, and driving change management.

Requirements

• 8+ years in sales, revenue operations, or marketing operations (SaaS preferred; B2B SMB a plus)
• Strong understanding of sales processes, technology, and best practices, with experience managing CRM systems (e.g., Salesforce) and sales engagement platforms
• Technical acumen with GTM technology expertise. Specifically: Salesforce, Sales Engagement Technology (Outreach, Qualified, ChiliPiper, Lead Routing Tools) Analytics solutions, and familiarity learning new technologies as needed
• Strong analytical/data-driven decision-making skills; ability to connect technology to business outcomes
• Excellent leadership and communication skills; ability to collaborate, influence, and inspire confidence
• Strong project/change management skills; ability to lead cross-functional initiatives and manage multiple priorities
• Innovative/continuous improvement mindset; focus on leveraging technology to enhance GTM performance and efficiency

Responsibilities

• Develop and execute a strategic plan for the GTM technology stack (marketing automation, content tools, chat, lead routing, sales engagement, work with our CRM team)
• Lead deployment and optimization of AI sales technologies (e.g., call intelligence with Momentum, performance management with Atrium, skills platforms like Hyperbound)
• Identify and implement process improvements and technology solutions that enhance sales reporting, operational efficiencies, and overall sales effectiveness
• Drive GTM efficiency improvements; with focus on key metrics (channels achieving plan, reps achieving plan, bookings per rep, funnel velocity, technology efficacy/usage)
• Identify and implement process/technology improvements to enhance sales reporting, operational efficiency, and GTM effectiveness
• Partner with sales enablement to drive technology adoption, ensuring the GTM team has the tools and training to succeed
• Manage GTM technology selection, implementation, and maintenance (marketing automation, sales engagement, analytics)
• Collaborate with cross-functional teams to support sales strategy/methodology with technology solutions that improve workflows/interactions
• Monitor and analyze GTM operations metrics to identify trends, forecast needs, and improve performance/funnel velocity
• Drive change management for technology adoption, process changes, and team development
• Follow trends in technology and new solutions that should be further explored

Benefits

• Need work-from-home basics? We offer a discount through Dell!
• We also offer a number of resources to help you keep your mind and body healthy
• Check out obe Fitness or Gympass for a great workout, or LifeWorks Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences