Group Director, Integrated Media Investment

Summary

Join Crossmedia as a Group Director, Integrated Investment, and champion media investment, delivering innovation and excellence. Oversee strategic media investments across various channels, manage strategic partnerships, and serve as the central representative for Centers of Excellence. Lead cross-channel investment perspectives, manage client communication, and oversee media activation. Develop strategic partnership plans, negotiate commitments, and lead RFPs. Develop and mentor team members, ensuring high performance. This role requires 12+ years of media experience, strong communication and leadership skills, and a keen awareness of industry trends. Crossmedia offers a competitive salary, flexible work options, generous PTO, healthcare, retirement benefits, parental leave, and professional development opportunities.

Requirements

• 12+ years of media experience, with an emphasis on investment
• A strong media foundation across all channels
• Significant experience in client-facing roles, including serving as the primary point of contact for high-profile clients
• Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively
• Strong leadership and empathy/mentoring skills to inspire and develop team members, ensuring high performance and professional growth
• Possess an entrepreneurial mindset, enthusiastic about developing the agency with new tools, ideas, and opportunities
• Keen awareness of the latest trends and developments in media with a commitment to continuous learning and adaptation
• Management, negotiation, and implementation of partnership commitments, added value, etc

Responsibilities

• Bring investment expertise in strategic and tactical planning uniting across all channels
• Act as a champion for paid social media, responsible for delivering a level of innovation and excellence in work
• Create overall strategic investment roadmap, innovation, and around-the-corner must-haves and watchouts
• Lead budget investment - tactical recommendations and evolutions
• Stay up to date on the industry and evolving media landscape across channels
• Define the right investment strategy by choosing the right platforms and buying methods (i.e. social platforms, direct v. pmp, utilizing enterprise partner deals, bringing in Crossmedia solutions, addressable audiences) in conjunction with Centers of Excellence and planning/audience teams
• Be the central lead representing total investment – collaborating with account, strategy, analytics, audience, etc. practices upstream
• Lead cross-channel investment POVs on the marketplace
• Lead client and marketplace communications, representing all centers of excellence
• Manage agenda, timeline, and delivery of all client media activation; ensure priorities are clear and staff is working to their total capacity & efficiency
• Manage workflow, communication, and day-to-day account buying accountability and activity
• Lead RFPs including ideation, issuance, assessment, and negotiations
• Steward buys such as buying platform input, maintenance, budget tracking
• Manage reporting & reconciliation: Insight Amplification, Accuracy, QA, actualization, and forecasting
• Develop long and short-term strategic partnership plans—includes maintaining working relationships with partners
• Managing joint business plan negotiations, etc. (across Google, Social partners, etc.)
• Manage and negotiate partnership commitments, added value, etc., across direct, PMPs, etc
• Be a key point of deal decision-making, including escalation: the investment director will have the authority to evaluate any proposed deal of significance
• Develop clear cross-channel priorities and ensure teams work together effectively to achieve them
• Architect and oversee efficient and effective business processes, including presentations and partnering with multiple teams, e.g., Ad Ops, Operations, and Analytics

Benefits

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role)
• Open/Flexible PTO with US & UK specific policies
• Paid sabbatical at significant milestone anniversaries
• Sponsored healthcare options and agency-wide physical & mental health support
• 401(k) with company match (USA), and generous Pension (UK)
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan
• Tuition reimbursement
• Learning & Development and training programs
• And burgers – lots and lots of burgers