Product Marketing Director

Summary

Join Actian as a Product Marketing Director to lead the go-to-market strategy for Zeenea, our data discovery platform. You will be responsible for developing and executing product marketing strategies, crafting compelling narratives, and partnering with various teams to drive awareness, pipeline, and revenue. This role requires strong collaboration skills, experience in B2B software product marketing, and a deep understanding of data management. You will work closely with sales, demand generation, and field marketing teams to execute campaigns and events. The ideal candidate will have a proven track record of launching complex technical products and translating technical features into benefits for diverse audiences. This is a high-impact role during a period of rapid growth for Actian.

Requirements

• 7+ years of product marketing experience in B2B software, ideally in data management, analytics, or related data technology fields
• Strong understanding of data catalog, metadata management, and data governance markets
• Track record launching and positioning complex technical products and translating technical features into benefits for a diverse buying committee
• Entrepreneurial mindset - taking initiatives to challenge assumptions and status quo,identify opportunities for growth, and competitive disruption
• Excellent people skills - strong collaborator and team player who builds mutually beneficial relationships across functions, regions and organizational levels
• Exceptional written and verbal communication skills - comfortable with creating and delivering presentations to diverse audiences
• Data-driven mindset balanced with creative instincts to guide decisions, strategies and actions

Responsibilities

• Lead product marketing strategy and execution for our data catalog and intelligence platform, with a focus on new customer acquisition
• Develop differentiated positioning and messaging that resonates with technical and business buyers, applying your data management knowledge and understanding of personas
• Partner with Product Management on market requirements, product vision, launches, and pricing strategy
• Strategize with Sales leadership to develop sales plays to drive pipe generation and upsell/cross-sell strategies to the Actian install base
• Partner with Demand Generation on high-impact campaigns and full-funnel content in a variety of formats, making use of new digital tools and technologies
• Partner with Field Marketing to execute marketing campaigns and event activations
• Partner with Analyst Relations to evangelize our point of view in the market and participate in the research process
• Support our Partner ecosystem with Better Together messaging and co-marketing content for key technology alliances and industry partners
• Enable Sales through product and persona training, use case content, and market insights on the evolving data intelligence landscape
• Represent the company in customer engagements, at leading industry conferences, and online communities

Preferred Qualifications

Please submit an example of product marketing content you've created that demonstrates your ability to communicate complex technical concepts. Briefly explain your role in developing it and its impact