Product Marketing Director

Summary

Join Revalize as the Director of Product Marketing, a remote US-based position (EST/CST only). Lead product marketing efforts, developing go-to-market strategies, and positioning products for success. This crucial role drives product success and business growth by understanding customers, creating value, and aligning marketing with business objectives. You will develop a deep understanding of the target market, craft compelling product messaging, partner with sales enablement, own key go-to-market aspects, drive alignment across teams, synthesize insights to influence the roadmap, communicate marketing performance, and manage budgets for maximum ROI.

Responsibilities

• Develop a deep understanding of our target market, including ICP, buyer personas, key use cases, and most compelling customer needs
• Serve as the subject matter expert (SME) on Revalize’s value propositions, core capabilities and market landscape
• Craft clear, compelling and differentiated product messaging, positioning, and proof points based on a deep understanding of the customer and our marketplace; in order to drive marketing, lead gen, and sales activities
• Partner with sales enablement to design a sales enablement strategy that includes product education, competitive intelligence and the creation of high-value sales tools (first call decks, battlecards, solution guides, etc)
• Own key aspects of the go-to-market process and strategy for our products and align product initiatives across the customer lifecycle to drive specific outcomes such as new logo acquisition and customer retention
• Drive alignment across product, sales, and marketing to ensure internal adoption of marketing assets and consistently capture and apply feedback to optimize return
• Synthesize market, product, and customer insights to influence the roadmap and ensure a consistent, compelling customer experience
• Clearly communicate marketing strategies and performance metrics to internal and external stakeholders and escalate blockers, as needed
• Manage budgets and resources to maximize marketing ROI