Product Marketing Director

Summary

Join Cohere Health, a rapidly growing clinical intelligence company, as a strategic product marketing leader. Reporting to the VP of Marketing, you will own Cohere’s product marketing strategy, including positioning, messaging, and content development. You will manage a growing team, collaborate with various departments, and develop market intelligence. This fast-paced role requires strong strategic thinking, excellent communication skills, and experience in healthcare product marketing. Cohere offers a supportive and growth-oriented environment with a competitive salary and benefits package.

Requirements

• 8+ years of successful healthcare product marketing experience
• 3+ years experience managing marketing staff and functions
• Highly strategic with experience in identifying target markets and buyers, and crafting positioning that generates interest and qualified leads
• Superlative content development skills and experience; excellent writing skills
• Familiarity with modern product marketing concepts and structures
• Excellent people and management skills to interact with colleagues, cross-functional teams and third parties
• Bachelor’s degree required

Responsibilities

• Define, maintain and update Cohere’s overall product marketing strategy and execution to help ensure achievement of Cohere growth goals
• Collaborate with product management, corporate strategy, sales, solutions, and marketing teams to develop product positioning and messaging that resonate with buyers
• Develop and execute content development strategies that leverage our positioning through compelling content across multiple media - pitch decks, blogs, white papers, videos, podcasts, by-line articles--all of our market-facing content
• Coordinate content development with demand generation and corporate marketing activities, i.e., content-campaign strategies
• Develop and maintain intelligence on our target markets & buyers - who they are, their needs and their buying criteria
• Develop and maintain intelligence on our competition, in collaboration with other key stakeholders, and how they are positioned
• Understand and support our sales team. Develop and manage training on the problems we solve for our buyers and users, and manage sales tools development
• Plan the launches of new products and releases of existing products, and manage the cross-functional implementation of the plan
• Build, train, guide and mentor a product marketing team that will grow as Cohere grows
• Assess the ongoing effectiveness of our marketing strategies

Preferred Qualifications

Experience marketing to health insurance plans

Benefits

• Health insurance
• 401k
• Bonus