Remote Director Market Research

Summary

Join us as the Director of Market Research at MakerSights, leading insights that inform marketing, customer, and product strategies. You will be the go-to expert for research-driven insights, supporting internal teams and external clients with data that drives business decisions in the apparel, footwear, and accessory space.

Requirements

• Proven experience in market research, preferably within the apparel, footwear, and/or accessory sectors. This includes but is not limited to quantitative research, qualitative research, survey design, scripting & analysis, focus groups, social listening, and global strategy
• A proactive partner with our Revenue Team, focusing on generating and communicating research to support our Revenue Goals
• Comfortable working as an Individual Contributor who is partnering cross functionally, and building out a function within our team
• Flexible and proactive problem solver who finds creative ways to tackle client objectives
• Experience in managing special projects and delivering custom research solutions to clients
• Excellent communication skills, with the ability to present complex research findings in a clear and impactful manner
• Ability to build and maintain strong relationships with internal and external stakeholders

Responsibilities

• Building, standardizing and advising on the methods, execution and packaging of findings for different audiences, ensuring that insights are clear, actionable, and aligned with marketing and sales objectives
• Lead the execution of “research as offense” to support top-of-funnel pipeline generation, working in partnership with the marketing and sales teams to identify relevant research topics and package + communicate the insights for different audiences
• Work closely with internal teams, such as revenue, product, and marketing, to ensure they have the tools, training, and understanding necessary to leverage research insights effectively. Develop resources, workshops, and materials to enable teams to make data-driven decisions and use insights to support their goals
• Collaboration with key Consumer Insights leaders at brands on the optimal design and execution of their MakerSights Insights Program
• Serve as a research industry expert, supporting key client-facing conversations and collaborating with key clients on custom research projects
• Lead and execute special research projects, such as audience calibration, and custom research, from discovery through to presentation. Collaborate closely with clients to understand their needs, define project goals, and deliver impactful results