Brand Director

Summary

Join Ada as the Director of Integrated Marketing (Brand) and become the architect of our global brand presence. Lead a cross-functional team, driving measurable business impact through world-class brand storytelling and integrated marketing. Develop and execute full-funnel campaigns across various channels, tailoring regional strategies for NA, EMEA, and APAC markets. Own Ada's global social media strategy and expand influencer and sponsorship programs. Define and report on key performance indicators (KPIs), and mentor a high-performing team. Partner with the VP of Product Design to ensure a seamless branded customer experience. This leadership role requires 8+ years of experience in integrated marketing and brand leadership at high-growth B2B SaaS companies, managing global teams and multi-million-dollar budgets. The expected salary range is $171,000 to $210,000 CAD.

Requirements

• 8+ years in integrated marketing and brand leadership roles at high-growth B2B SaaS companies, with experience leading global teams and multi-million-dollar budgets
• Proven ability to create globally resonant brand campaigns that also drive commercial impact
• Expertise in social media strategy and execution, including both organic and paid approaches
• Strong background in media planning, sponsorships, and influencer marketing
• Deep understanding of creative production workflows and content development processes
• AI-savvy: actively experimenting with and adopting AI tools to drive speed and scale in content and campaign execution
• Data-driven mindset with fluency in brand and campaign performance metrics
• Experience operating cross-functionally and cross-regionally; excellent stakeholder management and communication skills

Responsibilities

• Lead the development and execution of full-funnel integrated brand campaigns - from narrative development to creative execution - across digital, offline, and experiential channels
• Translate brand campaigns into regional strategies tailored to NA, EMEA, and APAC markets, driving both awareness and qualified pipeline
• Collaborate with Product Marketing, Content, and Growth to ensure consistent messaging, storylines, and visual identity across all programs
• Own and execute Ada’s global social media strategy, overseeing content calendars, platform strategy, community engagement, and measurement
• Expand our influencer and sponsorship programs to amplify reach, build credibility in strategic communities, and support demand generation efforts
• Define and report on KPIs across awareness, engagement, pipeline contribution, and brand equity
• Lead and mentor a high-performing team of brand marketers, creatives, and channel owners
• Maintain the creative team’s quality and consistency of design across all brand materials and customer touchpoints
• Partner with the VP of Product Design to ensure a seamless and branded customer experience - from first touch through retention

Benefits

• Unlimited Vacation: Recharge when you need to
• Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance
• Wellness Account: Empowering you to invest in your overall well-being and lifestyle
• Employee & Family Assistance Plan: Resources to support you and your loved ones
• Flexible Work Schedule: Balance your work and personal life
• Remote-First, In-Person Friendly: Options to work from home or at our local hub
• Learning & Development Budget: Invest in your long-term growth goals and skills
• Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience
• Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry
• Hands-On with LLMs: Enhance your expertise in leveraging large language models
• A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology