Strategy Director

Summary

Join Klick Health's Strategy team as a marketing strategist specializing in the South Korean market. You will develop and lead go-to-market strategies for consumer healthcare and pharmaceutical brands. Responsibilities include mining insights from traditional and digital sources, translating insights into actionable strategies, designing omnichannel campaigns, and collaborating with clients and regional teams. You will need a bachelor's degree in a related field, 5-7 years of relevant experience, and strong analytical and communication skills in both Korean and English. A deep understanding of the South Korean healthcare environment and digital platforms is crucial. The role involves operating independently and managing client relationships.

Requirements

• Bachelor’s degree in business, marketing, or a related field; MBA preferred
• 5-7 years of experience in marketing strategy, ideally within the pharmaceutical/healthcare sector and agency settings
• Demonstrated experience in both traditional research methodologies and social/digital data analysis to derive actionable insights
• Proven ability to build and execute omnichannel marketing strategies, with a strong understanding of digital platforms, tools, and content ecosystems
• Deep familiarity with South Korean platforms (e.g., KakaoTalk, Naver, Daum) and their application for insight generation and campaign execution
• Strong collaboration skills with experience working across functions and geographies, especially with regional strategy teams
• Comfortable operating independently with minimal direction; highly organized, proactive, and accountable
• Excellent verbal and written communication skills in both Korean and English
• Strong understanding of the South Korean healthcare environment, regulatory context, and audience behavior

Responsibilities

• Develop and lead go-to-market strategies and tactical plans for leading Consumer Healthcare and pharma brands in South Korea
• Mine insights using both traditional market research (e.g., qualitative interviews, secondary data) and social/digital analytics across platforms like KakaoTalk, Naver, and Daum
• Translate insights into actionable strategies to inform brand positioning, content development, and omnichannel campaigns
• Design and implement digital and omnichannel strategies across paid, owned, and earned channels
• Collaborate closely with the local Client Services partner to ensure alignment with client objectives and local execution
• Partner with the APAC Regional Strategy Lead and broader regional strategy team to ensure consistency, knowledge sharing, and strategic alignment
• Prepare POVs and thought leadership on South Korean healthcare market trends, digital engagement, and patient/physician behavior
• Support new business pitches and organic growth by contributing strategy and insights
• Operate independently in-market as a team of one , managing day-to-day priorities, client relationships, and strategic deliverables