Director, Content Marketing

Summary

Join Arkestro as our Director, Content Marketing and lead the development of high-impact content that resonates with customers, prospects, and partners. You will spearhead the creation and execution of diverse, full-funnel content to support revenue goals and enhance our market position. This role involves creating and overseeing content marketing plans, conducting market research, developing engaging content across various mediums, managing social media presence, collaborating with cross-functional teams, and working with analysts and thought leaders. You will also contribute to product marketing strategy and ensure consistent brand voice across all channels. This position requires 5+ years of experience in content marketing for a SaaS company, ideally focused on procurement, sourcing, or supply chain solutions. Arkestro offers a competitive salary, comprehensive benefits, and a remote-first work environment.

Requirements

• 5+ years experience working in content marketing or a related role for a SaaS company (ideally focused on procurement, sourcing, or supply chain solutions)
• Proven track record of developing successful content strategies and marketing to enterprise customers
• Experience working cross-functionally with teams to deliver critical customer insights and enablement material for multiple teams
• Proven track record of delivering projects on time for executive-level teams
• Ability to work in a fast-paced environment within a growth stage company and passion to work with disruptive technology
• Exceptional writing and copy editing skills with a keen eye for detail - writing for B2B/ SaaS, Sprout, WordPress, LinkedIn ads, GoogleAds, SEM Rush (or similar tool), and Hubspot or similar CRM
• Innovative thinker with a passion for storytelling and audience engagement
• Exhibit a keen eye for detail in designing documents, website layouts, ads, and social media cards, ensuring visually appealing and on-brand assets
• Ability to report on metrics that matter, report on what is working, what isn't. Familiar with Google Analytics

Responsibilities

• Create and oversee content marketing plans, including content creation, optimization and distribution with an SEO strategy
• Conduct market research to identify target audiences and content opportunities (using key providers such as Gartner, Hackett, etc.)
• Create engaging content across different mediums (e.g., blog posts, whitepapers, case studies, email campaigns, sales collateral, social media updates, videos, etc.)
• Develop content for the Arkestro website, including continuously assessing website content for conversions
• Manage social media presence and engagement
• Work with the Director, Digital Marketing to create email marketing campaigns and together analyze website traffic and user behavior to identify areas for improvement
• Collaborate with cross-functional teams to establish content request workflows (e.g., sales, product, product marketing) to ensure enablement,success, and consistency across the buyers journey
• Work closely with analysts and thought leaders on interviews, reports, and eBooks to integrate expert insights into high-quality content
• Help to frame the product marketing strategy, including target audience prioritization, positioning and messaging; contribute to marketing mix strategy development
• Expertly translate product capabilities into buyer benefits and business outcomes, to be leveraged in market facing positioning and messaging
• Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity in all marketing materials and communications
• Thrive in a fast-paced environment and be ready to wear multiple hats, stepping in to support high-priority initiatives beyond core responsibilities

Benefits

• Competitive salary and startup equity
• Medical, Dental, Vision insurance premiums covered up to 100% (employee only)
• 401K matching
• Unlimited PTO
• A remote-first team with regular opportunities to get together in person for team building, design sprints, and customer visits
• A one time allowance of $1,500 for home office supplies
• Annual budget of $1,000 for learning and professional development
• Diverse, inclusive, highly collaborative, and vibrant culture