Director of Creator

Summary

Join Darkroom as the Director of Creator, TikTok Shop, leading the vision, growth, and operations of our in-house creator network. Manage a team of Creator Leads, driving creator strategy across client campaigns. Scale creator and affiliate infrastructure, activate high-performing partnerships, and build systems, perks, and events to attract TikTok talent. Collaborate with the Director of TikTok Shop and Director of Accounts to ensure creator output drives GMV growth. Develop and implement structured creator tiers, perks, and incentives. Own the development of Darkroom’s creator CRM and reporting infrastructure. Lead creator-facing events and initiatives. Report on creator campaign success and content quality trends using KPIs and platform data. Partner with other departments to align creator work with client objectives.

Requirements

• 3-5 years of experience in creator management, influencer strategy, or affiliate operations (agency or marketplace preferred)
• Strong understanding of TikTok Shop, live selling, affiliate commission models, and creator performance levers
• Demonstrated experience managing creator teams, building scalable systems, and delivering against revenue KPIs
• Experience organizing and executing events or programs that foster creator retention and community
• Proficient with TikTok Creator Marketplace, UpPromote, or CRM platforms used for influencer/affiliate tracking
• Creative thinker with a performance mindset—you know how to balance brand, content, and sales
• Excellent communicator and collaborator with a proven ability to lead across departments and client needs

Responsibilities

• Build and scale Darkroom’s proprietary TikTok creator network, with a focus on retention, performance, and brand alignment
• Lead and mentor Creator Leads and Creator Managers; establish best practices for outreach, onboarding, and relationship management
• Launch structured creator tiers, perks, and incentives that improve creator experience and output
• Own the development of Darkroom’s creator CRM, reporting infrastructure, and tracking tools to manage scale and performance
• Collaborate with Strategists and the Director of TikTok Shop to match creators to campaigns, track output, and ensure delivery meets content and performance standards
• Lead the execution of creator-facing events, activations, and livestream initiatives that strengthen relationships and drive GMV
• Report on creator campaign success, affiliate revenue contribution, and content quality trends using structured KPIs and platform data
• Partner with Accounts, Strategy, Media Buying, and Creative to align creator work with client objectives and campaign timelines

Benefits

• Unlimited Vacation Policy and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy and 10 holidays throughout the year to keep you recharged and sharp
• Location, location, (or no) location: Remote-first culture with a strong community base. With hubs in the Bay Area, New York, Philly, Lisbon, São Paulo, and Barcelona!
• Health & Wellness: Company-sponsored medical, dental, and vision benefits, so you can stay as healthy as can be
• Parental Leave: A flexible and supportive policy for both birthing and non-birthing parents
• Finances, Growth, and Retirement: After one year, access to a robust 401k with company match, equity incentives, and profit-sharing opportunities
• Endless Opportunities for Growth: Our interdisciplinary structure gives Darkroomers exposure to cross-functional projects and accelerated career development