Director of Customer and Partner Marketing

Summary

Join BlackCloak, a fast-growing company protecting corporate executives and high-profile individuals, as their Director of Customer & Partner Marketing. You will lead the development and execution of strategic marketing programs driving customer retention, expansion, and partner engagement. This crucial role involves building strong client and partner relationships, ensuring their success, and maximizing the impact of our digital executive protection solutions. The ideal candidate is a strategic thinker passionate about customer advocacy and partner collaboration, with a proven track record of driving growth in a SaaS environment. A competitive salary, exceptional benefits, and a dynamic work environment are offered. BlackCloak is a 100% remote company within the USA.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 10-12+ years of experience in customer marketing and/or partner marketing, with at least 3 years in a leadership role
• Proven track record of driving customer retention, expansion, and partner engagement in a SaaS environment
• Strong understanding of customer lifecycle marketing principles and best practices
• Experience developing and managing partner programs
• Excellent communication, presentation, and interpersonal skills
• Data-driven and analytical with a strong understanding of marketing metrics
• Ability to manage multiple projects simultaneously and prioritize effectively

Responsibilities

• Develop and implement comprehensive customer lifecycle marketing programs to drive adoption, engagement, retention, and advocacy
• Manage all aspects of customer communication, including newsletters, webinars, events, and online communities, to build strong relationships and foster customer loyalty
• Identify and cultivate customer advocates, develop case studies and testimonials, and create compelling content that showcases customer success
• Gather and analyze customer feedback to identify areas for improvement and inform product development and marketing strategies
• Create and optimize onboarding programs and training materials to ensure customers achieve maximum value from our solutions
• Plan and execute customer focused events, and user groups
• Develop and manage partner marketing programs that drive partner engagement, lead generation, and revenue growth
• Collaborate with strategic partners to develop and execute joint marketing campaigns, including co-branded content, webinars, events, and lead generation initiatives
• Provide partners with the resources, training, and support they need to effectively market and sell our solutions
• Develop and manage partner communications, including newsletters, partner portals, and training materials
• Build and maintain strong relationships with key partner stakeholders, ensuring alignment and mutual success
• Plan and execute partner focused events, and partner summits

Preferred Qualifications

Experience in the cybersecurity or digital executive protection industry

Benefits

• 100% Remote Company, within the USA
• Comprehensive Medical, Dental, and Vision plans with 100% employer-paid monthly premiums for employees & 50% employer-paid monthly premiums for dependents
• Health Savings Account with company contribution for eligible medical plans
• Flexible Vacation Plan
• 10 Paid Company Holidays
• 100% employer-paid Life, AD&D and Short- and Long-Term Disability Insurance
• 401k with Traditional and Roth options, including employer match
• Company Equity
• Paid Parental and Pregnancy Recovery Leave
• Company and team off-sites and virtual events throughout the year
• Home office stipend