Senior Marketing Director

Summary

Join Wellhub, a corporate wellness platform, as a Senior Marketing Director - New Ventures in São Paulo, Brazil. This role involves developing and executing marketing strategies to drive user growth and revenue generation for global initiatives. You will lead a team, manage marketing budgets, and oversee various marketing functions, including brand management, user acquisition, and data analysis. The ideal candidate is a data-driven leader with B2B and B2B2C expertise, thriving in a fast-paced environment. Wellhub offers a flexible work environment, comprehensive benefits, and opportunities for career growth. Prior experience leading marketing teams, fluent English, and strong analytical skills are mandatory.

Requirements

• Proven Leadership: Experience leading and managing marketing teams in resource-constrained environments
• Previous relevant and solid experience in marketing seniro roles
• Strategic Thinking: Ability to develop and implement high-impact marketing strategies
• Data-Driven Decision-Making: Strong analytical skills and experience using data to optimize marketing efforts
• B2B Marketing Expertise: Deep understanding of full-funnel B2B marketing and demand generation strategies
• User Growth Expertise: Strong knowledge of user acquisition and retention strategies
• Communication & Collaboration: Exceptional communication and stakeholder management skills
• Agility & Adaptability: Ability to execute quickly in a dynamic, evolving business landscape
• Problem-Solving: Innovative thinker with a results-oriented mindset
• Versatility: Ability to manage marketing initiatives across different levels of maturity and business cycles
• Prior experience in leading and managing marketing teams
• Fluent English
• Strong analytical skills

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with the New Ventures’ OKRs, including defining and managing the marketing budget to maximize ROI
• Create and manage marketing plans with both short-term and long-term objectives
• Identify and unlock new growth opportunities for B2B and B2B2C strategies
• Develop and execute a full-funnel marketing strategy, including lead generation and ABM initiatives
• Lead event strategy to support business growth, market positioning and own the Go-to-Market strategy for new products, features and offerings within New Ventures
• Own the Go-to-Market strategy for new products, features and offerings within New Ventures
• Responsible for the user acquisition and retention strategies to enhance long-term value
• Drive user growth through a multi-channel approach, ensuring scalable and efficient growth
• Experiment and test with new scalable solutions to enhance marketing performance
• Ensure strong and consistent brand identity, aligned with Wellhub’s overarching brand
• Oversee the content marketing strategy to achieve Thought leadership results
• Communicate marketing plans and strategies effectively to senior external and internal stakeholders
• Define and track marketing OKRs aligned with overall business objectives and prepare and present regular performance reports to senior stakeholders
• Analyze marketing performance data to identify areas for improvement
• Conduct market research to identify trends, customer needs, and competitive landscapes
• Lead and mentor a cross-functional marketing team, fostering a data-driven and results-oriented culture
• Balance resources and headcount based on strategic priorities and evolving business needs
• Collaborate closely with cross-functional teams to ensure seamless execution of initiatives
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance

Benefits

• Health, dental, and life insurance
• At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home
• Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs
• We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted
• Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday
• We offer 100% paid parental leave to all new parents and extended maternity leave
• Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development
• An exciting and supportive atmosphere with ambitious people from around the world!