Director, Product, Customer, and Lifecycle Marketing

Summary

Join Garner's growing team as a Product Marketing Leader! Lead the product marketing team, focusing on content, product marketing, customer marketing, and sales enablement. You will design and own key parts of the go-to-market strategy, collaborating with executive leadership. Responsibilities include building a strong product marketing core, creating a content production machine, managing a high-performing team, and partnering cross-functionally. The ideal candidate has proven success in product marketing within a SaaS company, exceptional communication skills, and relevant experience in healthcare benefits. Garner offers a competitive salary, equity incentives, and benefits.

Requirements

• A proven ability to execute strategically with a focus on measurable outcomes, building and developing a high-performing team in a fast-growing SaaS company
• Success leading product marketing in a multi-product SaaS company focusing on new categories and category evangelism
• Exceptional communication and interpersonal skills, capable of engaging effectively with various stakeholders
• Excellent problem-solving skills and the ability to adapt to changing priorities and deadlines
• A strong sense of ownership and accountability, with a commitment to delivering high-quality work
• Self-starter with an entrepreneurial mentality and experience working on complex, ambiguous, and fast-moving projects across multiple teams
• A strong sense of compelling storytelling that can turn complex product information into concrete value propositions that emotionally resonate with our audience
• A willingness to “roll up your sleeves” and do whatever is necessary to ensure company success
• Experience working in a rapidly evolving startup environment
• A desire to be a part of our mission to improve the U.S. healthcare system

Responsibilities

• Build a strong product marketing core
• Design, build, and evolve our messaging and positioning frameworks with a focus on differentiation in the market
• Utilize prospect/customer/industry feedback, data, and analytics to guide messaging and content decisions, optimizing for audience engagement and evangelism
• Ensure all messaging and content is on-brand, consistent in style, quality, and tone, and optimized for different channels and target audiences
• Build a content production machine
• Design a production framework to prioritize projects based on measurable business value
• Create content themes for the calendar year and align marketing activities around those themes
• Develop a streamlined content-generation engine with the right talent in the right roles to maintain a high-quality bar while also maximizing production speed
• Build and manage a high-performing team
• Lead and inspire a team of product marketers, content creators, editors, and strategists, fostering a culture of creativity and excellence in content production
• Establish and enforce accountability frameworks to ensure team members meet deliverables and adhere to content quality standards
• Create and maintain a framework for measuring and delivering success, including setting clear goals, metrics, and processes for continuous improvement
• Be a strong cross-functional partner
• Collaborate with other departments for a cohesive and integrated go-to-market approach aligned with overall company initiatives
• Enable our customer-facing teams with material that makes each an expert, improving rep ramp times, deal velocity, and win rates
• Foster customer relationships, maximize customer reference ability and produce high-quality material that our team loves and uses regularly
• Create an industry knowledge center of excellence for employees and customers

Preferred Qualifications

Relevant persona and product experience in healthcare benefits is a strong plus

Benefits

• Equity incentive
• Competitive benefits plans