Director of Demand Generation

Summary

Join BetterCloud as the Director of Demand Generation and lead the demand generation team in developing and executing strategies to drive sales across all customer journey stages. You will own key business metrics, manage the team, and collaborate with sales leaders to optimize lead generation and customer acquisition campaigns. The ideal candidate possesses 8+ years of B2B demand generation experience, a proven track record of success, and strong analytical and creative skills. This remote position offers a competitive salary range of $170,000 - $200,000 and reports to the Chief Marketing Officer. BetterCloud is a market leader in SaaS Operations, offering a dynamic and rewarding work environment.

Requirements

• 8+ years of experience in a B2B demand generation role
• Big picture thinking with meticulous attention to detail; you will need to understand the overall business and marketing strategy, translate that into an acquisition strategy and guide the team through execution
• Deep operational experience in multiple areas of demand generation (email marketing, online advertising, analytics, etc.)
• Management experience within demand generation or other related areas of marketing
• Proven track record of measuring and improving effectiveness of demand generation efforts at each level of the funnel (MQL, SQL, Opportunities, Pipeline), partnering with sales and sales development to improve them, and reporting those results as well as recommendations up to the executive level

Responsibilities

• Own key business metrics including leads, lead quality, MQLs, SQLs, Opportunity Creation, and Pipeline Generated and work across the marketing organization and with sales to influence performance against these metrics
• Lead the demand gen team in development, execution and optimization of all lead generation, nurturing and paid customer acquisition campaigns across all funnel stages
• Own demand generation relationship with sales leaders, forging strong communication and service level agreements (SLAs) between marketing and sales
• Develop quarterly demand generation plans, oversee campaign development, forecast outcomes and present to senior management
• Demonstrate a strong understanding of key SaaS business metrics, and use those metrics to set target CPA thresholds; experiment with new channels, techniques, and messaging to maximize ROI on paid marketing spend
• Own all online marketing efforts to the extent we employ them, including SEO, paid search, paid social, display, retargeting, and other paid and organic channels

Preferred Qualifications

• Experience marketing to IT organizations in a B2B context
• Experience with the Marketo + Salesforce stack

Benefits

• Salary Range: $170,000 - $200,000
• Remote - Qualified applicants based on most states of the U.S.A. are eligible for this position