Remote Director of Demand Generation

Summary

Join DebtBook, a fast-growing fintech software platform, as a Director of Demand Generation to drive high-growth demand generation strategies and performance.

Responsibilities

• Develop and implement a comprehensive demand generation strategy that drives brand awareness and lead generation in alignment with business objectives
• Utilize a mix of inbound and outbound marketing tactics, including content marketing, email marketing, social media, SEO/SEM, etc
• Develop paid media strategies on Google, Bing, and LinkedIn, and oversee relationship with agency partner to ensure effective campaign execution
• Analyze campaign performance metrics and use data-driven insights to optimize and improve marketing initiatives
• Work closely with cross-functional teams, including Marketing, Sales, Customer Success, Product, and RevOps, to ensure the demand generation efforts are aligned with sales goals and product positioning
• Provide strategy, execution, and logistics support before, during, and after webinars that are part of an overall demand generation plan
• Continuously assess and realign strategies based on market and competitive changes and explore new channels/technologies to improve reach and conversions
• Manage the demand generation budget effectively, allocating resources to maximize ROI and achieve KPIs
• Work closely with SDR teams to monitor lead hand-off and processes and follow up on campaigns
• Oversee demand generation team members ensure strategy/tactics are executed at high quality levels. Ensure the team is continuously learning and growing their skills, career potential and understanding of the market
• Stay up-to-date with industry trends and best practices in demand generation, continuously seeking opportunities for innovation and improvement
• Support other marketing initiatives as needed across digital channels