DebtBook is hiring a
Director of Demand Generation

Summary

The job is for a Director of Demand Generation at DebtBook, a fast-growing fintech company. The role involves developing and implementing a comprehensive demand generation strategy, working with cross-functional teams, managing the budget, and staying up-to-date with industry trends.

Requirements

• 7-10 years of B2B demand generation experience, with a proven track record of driving measurable results
• Experience working at B2B SaaS companies, selling into mid-market and enterprise companies
• Excellent analytical and quantitative skills to interpret data, generate insights, and translate it into actionable changes
• Deep understanding of B2B marketing principles, lead generation tactics, and sales funnel optimization
• Exemplary leadership skills, with the ability to effectively work collaboratively with cross-functional teams
• Experience managing agencies and coordinating with vendors and external industry partners
• Ability to develop/edit compelling, succinct, error-free marketing materials and campaign messaging
• Adaptable to successfully manage multiple, concurrent project demands within established timelines in a fast-paced, rapid-growth environment
• Organizational skills to manage multiple projects with tight deadlines effectively
• Positive, high-energy, team-focused attitude

Responsibilities

• Develop and implement a comprehensive demand generation strategy that drives brand awareness and lead generation in alignment with business objectives
• Utilize a mix of inbound and outbound marketing tactics, including content marketing, email marketing, social media, SEO/SEM, etc
• Develop paid media strategies on Google, Bing, and LinkedIn, and oversee relationship with agency partner to ensure effective campaign execution
• Analyze campaign performance metrics and use data-driven insights to optimize and improve marketing initiatives
• Work closely with cross-functional teams, including Marketing, Sales, Customer Success, Product, and RevOps, to ensure the demand generation efforts are aligned with sales goals and product positioning
• Provide strategy, execution, and logistics support before, during, and after webinars that are part of an overall demand generation plan
• Continuously assess and realign strategies based on market and competitive changes and explore new channels/technologies to improve reach and conversions
• Manage the demand generation budget effectively, allocating resources to maximize ROI and achieve KPIs
• Work closely with SDR teams to monitor lead hand-off and processes and follow up on campaigns
• Oversee demand generation team members ensure strategy/tactics are executed at high quality levels. Ensure the team is continuously learning and growing their skills, career potential and understanding of the market
• Stay up-to-date with industry trends and best practices in demand generation, continuously seeking opportunities for innovation and improvement
• Support other marketing initiatives as needed across digital channels

Preferred Qualifications

• You thrive in a collaborative team environment
• You are a driven self-starter with creative ideas and willingness to learn
• You have a desire to help our customers succeed
• You are adaptable to shifting business demands, with a continuous and proactive drive for improvement and success
• You have a positive, enthusiastic attitude
• You have high integrity and a solid work ethic

Benefits

DebtBook is proud to be named one of the ‘Best Places to Work’ by Charlotte’s Business Journal