Remote Director of Digital Marketing

Summary

Join Carewell and be a part of a team that creates impactful solutions for caregivers and their unique challenges. We're looking for hardworking individuals committed to raising the bar and striving for impact, scalability, and simplicity.

Requirements

• 8+ years of performance marketing experience with in-platform execution through Meta, TikTok, programmatic, Reddit, or other digital channels
• Strong analytical foundation and data-driven approach to understanding a business
• Significant experience building and executing reporting systems, conducting in-depth analysis and delivering measurable results
• Experience with multiple marketing channels
• Experience with a retail model of 1,000+ SKUs is strongly preferred
• Demonstrated success driving growth initiatives and cost efficiencies
• Willingness to get things done quickly in a “scrappy” entrepreneurial start-up environment

Responsibilities

• Build, plan, and implement the overall digital marketing strategy across paid social, display, video, and other digital channels
• Be obsessed with improving our current channels through tests, experimentation, and continuous optimization
• Measure KPIs and own reporting on digital marketing initiatives including CAC and new customer acquisition for the channels you own
• Develop and execute plans aimed at improving key inputs to new customer acquisition, including CTR, CVR, and CPA
• Think big by testing into new channels that can efficiently drive new customers
• Closely collaborate with the marketing team including the Senior Director of Paid Search and other team members on key initiatives
• Guide and inform the creative team to develop and optimize creative assets
• Help develop the marketing technology roadmap as well as set the direction for which tools the marketing team should utilize
• Work with peers across the product and merchandising team to optimize onsite conversion and serve as the voice of digital on other projects where marketing is a key stakeholder

Benefits

• Competitive compensation
• Health, Dental, and Vision insurance
• Short-term Disability and Life Insurance (100% employer-sponsored)
• Long-term Disability
• Supplemental Life Insurance
• 401(k) Retirement Plan
• 100% Remote
• Generous paid time off and 6 paid holidays
• Employee discount