Director of Digital Transformation

Summary

Join Unlock Health's Digital Transformation team as the first hire in this newly established unit. As Director of Digital Transformation, you will play a foundational role, serving as a senior consultant, strategist, and execution partner to internal teams and clients. Lead digital transformation engagements, create and operationalize transformation playbooks, and facilitate stakeholder interviews and workshops. Build Unlock Health Digital Transformation IP, collaborate with cross-functional teams, segment clients, and act as a thought leader. Mentor junior team members and contribute to internal knowledge sharing. This role requires 7+ years of experience in healthcare marketing, digital strategy, or transformation consulting, a blend of client-side and vendor-side experience, and a deep understanding of healthcare consumerism and MarTech ecosystems. The position offers competitive salary and benefits, including health, dental, and vision insurance, life and disability insurance, 401k, flexible PTO, paid parental leave, and hybrid/remote work options.

Requirements

• 7+ years of experience in healthcare marketing, digital strategy, or transformation consulting
• Blend of client-side and vendor-side experience, ideally including time at both a healthcare organization and an agency or healthcare technology company
• Deep understanding of healthcare consumerism, MarTech ecosystems, CRM platforms, and data strategy
• Proven success designing and leading complex transformation engagements or large-scale digital initiatives
• Experience interfacing with senior executive stakeholders and facilitating cross-functional alignment

Responsibilities

• Lead Digital Transformation Engagements Serve as strategic advisor to CMOs, CSOs and marketing leaders within complex health systems to develop and deliver enterprise digital roadmaps, maturity models, and transformation plans
• Create and operationalize playbooks for transformation (e.g., strategic planning workshops, CRM advisory services, marketing operations redesign, marketing attribution development, etc.)
• Facilitate stakeholder interviews, workshops, and discovery sessions and ensure that all project milestones and goals are delivered on time, on budget, and within margin targets
• Build Unlock Health Digital Transformation IP Help productize consulting offerings, including frameworks, assessments, and reusable assets in conjunction with the Head of Digital Transformation
• Collaborate with Analytics, Media, MarTech, and Creative teams to align cross-functional capabilities
• Segment clients along the "sophistication spectrum" to develop, pilot and scale new digital transformation capabilities
• Act as a Thought Leader & Internal Partner Support business development efforts by participating in high-stakes pitches and client conversations
• Mentor junior team members as the team scales
• Evangelize a repeatable model for transformation that blends brand and performance marketing, data, and tech
• Contribute to internal knowledge sharing and upskilling across Account and Delivery teams

Preferred Qualifications

• Familiarity with systems like Epic, Salesforce, Adobe, or enterprise marketing/analytics stacks a plus
• Comfortable with ambiguity, driven by impact, and excited to build a new practice from the ground up

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program