Director of Ecommerce

Summary

Join ChargePoint, a leader in the EV charging industry, as their Director of Ecommerce! This pivotal role involves developing and executing a comprehensive ecommerce strategy, driving online sales growth, and ensuring a seamless customer experience. You will lead and mentor a high-performing team, collaborate with cross-functional departments, and manage multi-million-dollar budgets. The ideal candidate possesses extensive ecommerce experience, strong leadership skills, and a passion for sustainable transportation. This is a remote US-based position offering a competitive salary range.

Requirements

• Bachelor’s degree in Business, Marketing, Ecommerce, or a related field; MBA is a plus
• 5+ years of experience in ecommerce, digital marketing, or retail; 3+ years in a leadership role
• Strong knowledge of ecommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud)
• Expertise in SEO, SEM, email marketing, social media advertising, and analytics tools (e.g., Google Analytics, Adobe Analytics)
• Data-driven mindset with the ability to interpret and act on complex data sets
• Proven track record of managing multi-million-dollar ecommerce budgets and achieving growth targets
• Excellent leadership, communication, and project management skills

Responsibilities

• Develop and implement a comprehensive ecommerce strategy aligned with ChargePoint's business objectives and market trends
• Stay abreast of industry developments, emerging technologies, and competitor activities to maintain a competitive edge
• Collaborate with cross-functional teams, including marketing, sales, product development, and IT, to ensure cohesive execution of ecommerce initiatives
• Drive channel marketing objectives
• Set and monitor key performance indicators (KPIs) such as revenue growth, conversion rates, average order value (AOV), customer acquisition cost (CAC), and customer lifetime value (CLV)
• Optimize the ecommerce platform to enhance user experience, increase traffic, and improve conversion rates
• Analyze website analytics to assess performance and identify opportunities for improvement
• Build, lead, and mentor a high-performing ecommerce team, fostering a culture of innovation and accountability
• Work closely with marketing and sales teams to develop integrated campaigns that drive ecommerce success
• Oversee the functionality, maintenance, and performance of ecommerce platforms and related technologies
• Ensure seamless integration of third-party tools and solutions, such as payment gateways, CRM systems, and logistics platforms
• Collaborate with IT teams to maintain website security and compliance with data privacy regulations (e.g., GDPR, CCPA)
• Develop strategies to improve user experience, personalization, and customer retention
• Implement and manage loyalty programs, promotions, and discounts to enhance customer satisfaction and engagement
• Utilize customer feedback and insights to refine online shopping experiences

Preferred Qualifications

• Familiarity with channel strategies and integrating offline and online customer experiences
• Strong understanding of logistics, inventory management, and fulfillment processes
• A creative thinker who can balance innovation with operational excellence
• Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics
• High proficiency in relevant tools, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics
• Broad experience of attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization
• Strong MarTech background, with experience managing marketing and tech teams

Benefits

• Remote work
• Salary range: $117,500 to $228,000