Head of Performance Marketing

Summary

Join Eneba, a rapidly growing marketplace for gamers, as the Head of Performance Marketing. Lead and scale user acquisition efforts across multiple teams, including influencer marketing and Google Ads. This hands-on role demands managing significant marketing budgets, optimizing for ROI, and driving growth through data-driven strategies and creative tactics. You will collaborate with various teams, mentor a high-performing team, and develop innovative strategies for a low LTV product. The position offers full ownership of performance marketing and the chance to significantly impact the company's revenue growth. Eneba provides a dynamic and fast-paced work environment.

Requirements

• Experience in B2C (eCommerce, D2C, SaaS) companies managing significant paid media budgets and driving strong year-over-year growth
• Strong influencer marketing leadership experience (minimum 2+ years), managing large budgets and long-term partnerships
• Good understanding of Google Ads performance optimization, even if not hands-on daily
• Proven people manager, leading and motivating multi-functional teams
• Highly data-driven, with a creative growth mindset and a track record of building scalable user acquisition strategies
• Comfortable working in fast-growth, high-pressure environments; self-driven and hungry to prove success

Responsibilities

• Own and lead Eneba’s influencer strategy and paid media performance across key global markets
• Manage large-scale marketing budgets efficiently, optimizing for spend vs. payback ratios
• Scale the influencer marketing function, both strategically and operationally, across YouTube, Twitch, TikTok, and other platforms
• Lead and develop the Paid Search team (Google Ads), driving efficient user acquisition at scale
• Drive a data-led, experimental growth approach, constantly iterating on campaigns and creative tactics
• Partner cross-functionally with Product, Analytics, Creative, and Content teams to align marketing and business goals
• Develop creative, hackish strategies tailored to a low LTV product, optimizing across acquisition channels
• Mentor and grow a high-performing marketing team, eventually expanding your leadership scope

Preferred Qualifications

• Experience with affiliate marketing, SEO, PR, and social media growth tactics
• Exposure to international growth, ideally in English-speaking markets like the US, UK, or Australia
• Hands-on experience working with low LTV digital goods or gaming marketplaces

Benefits

• Full ownership of performance marketing in a high-budget environment, with the autonomy to shape teams and strategy
• The opportunity to scale one of Europe’s top gaming marketplaces and drive millions in revenue growth
• Work across multiple products (digital goods marketplace and play-to-earn projects)
• A dynamic and fast-paced growth culture where your leadership makes an immediate impact
• Opportunity to join our Employee Stock Options program
• Opportunity to help scale a unique product
• Various bonus systems: performance-based, referral, additional paid leave, personal learning budget
• Paid volunteering opportunities
• Work location of your choice: office, remote, opportunity to work and travel
• Personal and professional growth at an exponential rate supported by well-defined feedback and promotion processes