Director of Events

Summary

Join Versapay as a leader in redefining events and experiences in a hybrid online and offline world. Build on past event successes to create a scalable and repeatable event function, driving the selection and execution of a wide range of third-party event sponsorships. Work cross-functionally to build the event calendar and elevate the event function. Influence senior leadership and collaborate with marketing, partner, sales, and communication teams to amplify company initiatives through events. Develop event strategies, define messaging and agendas, manage communications, measure sales pipeline, manage processes, and manage the event budget. Report on the impact of events on awareness, engagement, and pipeline acceleration.

Requirements

• 7-8+ years delivering successful event experiences, in person and digital event marketing experience preferred
• Excellent written, verbal, and visual presentation alongside strong budget management and financial understanding skills
• Experience carrying out 3rd party trade show events at all levels from tabletop to premium sponsorship levels
• Extremely organized, collaborative, and resourceful. You’re the type of person to get it done quickly and methodically by developing workback plans as soon as you know an event is approved. When roadblocks or challenges arise, you know how to work through them with grace, positivity, and speed
• You’re a pro and building and leading virtual teams including internal resources as well as external agency resources
• Data-driven mindset focused on setting and measuring KPIs and pipeline metrics
• Strong understanding and practice of event strategy and content development from inception to post-event integrated campaign demand gen activation

Responsibilities

• Develop the strategy and framework to support events that support the overall marketing and sales strategy and pipeline goals
• Work closely with executives, senior leaders, and stakeholders to define messaging, agenda, speakers, training, and pre/during/post event content marketing strategy
• Drive event communications, both internally and externally, alongside PR and the Content Team
• Work with MOPs to help measure sales pipeline and marketing-influenced bookings for all events
• Manage processes internally aligned with creative and marketing operations to ensure smooth end to end planning and execution
• Manage the event budget and set success criteria, measure, and report out the impact of each major event on awareness, engagement, and pipeline acceleration metrics to validate ROI

Benefits

• $160,000 - $180,000 a year
• #LI-Remote