Director Of General Relations

Summary

Join The Linux Foundation as the Director of General Relations and lead our international marketing efforts in the financial sector. This remote, US-based role requires a seasoned marketing professional with a proven track record in lead generation. You will develop and implement comprehensive lead generation strategies, utilize advanced performance marketing techniques, and direct creative production. Data-driven decision-making, reporting, and stakeholder engagement are crucial. Collaboration with internal teams and external partners is essential for success. The position offers a competitive salary of $210,000 USD.

Requirements

• Masters Degree in Business Administration
• 10+ years experience in B2B relations with evident track record
• Proficiency in the financial sector
• Established international relationships in the financial sector
• Excellent communication skills - written & verbal, proficient in Word, Outlook and Excel and any other appropriate programs
• Attention to detail and effective time management in all allocated tasks
• Strong interpersonal and problem-solving abilities

Responsibilities

• Develop and implement comprehensive lead generation strategies to drive qualified leads to become members
• Utilize advanced performance marketing techniques to optimize ad spend and maximize ROI. This includes PPC, click/session to lead conversion, influencer marketing, and leveraging AI for content automation and trading
• Direct the creative production process to ensure high-quality, engaging content that resonates with the target audience
• Use analytics and data to inform decision-making and measure the success of lead generation campaigns. Implement A/B testing and continuously optimize campaigns based on performance data
• Develop and deliver comprehensive reports and insights on campaign performance to senior leadership. Utilize data to provide actionable recommendations and strategic direction
• Engage with wider stakeholders, including the General Manager, Committee Chairs, and B2B partners to align on strategic objectives and ensure cohesive execution of lead generation initiatives
• Work effectively with a high-performing team of marketing professionals, including content creators, buyers, and analysts
• Work closely with the sales team to ensure a seamless handoff of leads and alignment on targets and goals
• Implement and manage marketing automation tools to streamline lead generation processes and improve efficiency

Benefits

Salary $210,000 USD