Director of Growth and Retention

Summary

Join Later as the Director of Growth and Retention and lead the strategic growth and retention of our creator and influencer community on the Mavely platform. You will oversee a high-performing team focused on acquiring, engaging, and retaining creators. This role requires developing and executing innovative strategies, collaborating with cross-functional teams, leveraging data-driven insights, and partnering with executive leadership. You will also lead and inspire a team of Account Managers, fostering a culture of excellence and providing ongoing coaching and development. Data analysis and creator relationship management are crucial aspects of this position. The ideal candidate possesses strong leadership, communication, and collaboration skills, along with a proven track record of success in driving growth and retention in creator ecosystems.

Requirements

• Managing and scaling Account Teams with a proven track record of growth required
• Bachelor’s degree in Sales, Marketing, Communications, or a related field
• 7+ years of experience in influencer marketing, creator success, or related roles, with a proven track record of driving growth and retention in creator ecosystems
• 5+ years of experience in leadership and team management, with demonstrated success leading teams in high-growth environments
• Expertise in data-driven decision-making, including analyzing metrics to inform strategy and evaluate performance
• Sales and service mindset
• Strong communication and collaboration skills, with the ability to build trust and influence across teams and stakeholders
• A proactive, problem-solving mindset with a passion for empowering your team and creators to foster their success

Responsibilities

• Lead and inspire a team of Account Managers, fostering a culture of excellence, collaboration, and best in class service
• Establish and track team KPIs, ensuring alignment with Mavely’s growth and retention objectives while providing ongoing coaching and development opportunities
• Oversee the implementation of tools, resources, and training to enable the team’s success in supporting and engaging creators effectively
• Serve as a strategic thought partner to the VP of Creator Success and contribute to organizational initiatives and scaling strategies - with a proactive approach
• Analyze data to monitor creator performance, creator health, and the impact of growth and retention initiatives
• Implement metrics and reporting frameworks to assess the success of growth and retention efforts
• Test and iterate on new programs, processes, and outreach techniques to continuously improve outcomes and expand the creator community
• Oversee programs that deliver high-touch support, education, and guidance to creators to ensure activation, growth, and sustained success on the platform
• Lead initiatives to evaluate influencer performance, deliver actionable insights, and optimize creator engagement strategies
• Act as a key advocate and point of contact for the department, gathering feedback and addressing challenges to drive satisfaction and long-term engagement
• Collaborate across departments to align on campaign goals, creator needs, and broader retention efforts with a problem solving approach
• Foster transparency and consistent communication with team members, cross-functional partners, and creators
• Strategic Growth and Retention Leadership of our Mavely managed creators
• Develop and execute innovative strategies to drive creator acquisition, engagement, and retention, with a strong emphasis on long-term growth
• Collaborate with cross-functional teams, including marketing, campaigns, support, and operations, to align on creator success strategies and ensure seamless creator experiences
• Leverage data and industry insights to identify trends, refine processes, and optimize the creator journey from onboarding to activation and retention
• Partner with executive leadership to align growth and retention objectives with company-wide goals, providing strategic recommendations and updates

Benefits

• Stock options
• Various benefits plans
• Salary Range: $140,000 - 150,000 base + bonus
• #LI-Hybrid