Director, Member Growth Lifecycle Marketing

Summary

Join Spring Health as the Director of Member Growth, Lifecycle Marketing and lead a team in acquiring, engaging, and retaining members through strategic lifecycle marketing. You will design and execute marketing strategies across multiple channels, optimize funnel performance using data and A/B testing, and scale automation with Iterable. This leadership role requires 10+ years of experience in lifecycle or growth marketing, expertise in marketing automation, and strong analytical skills. The role offers a competitive salary, stock options, and a comprehensive benefits package including health, dental, vision, 401k matching, paid time off, parental leave, and professional development opportunities. Spring Health is committed to building a diverse and inclusive workplace.

Requirements

• 10+ years of experience in lifecycle marketing / growth marketing, preferably in healthtech, B2B2C, and/or D2C
• Deep expertise in marketing automation platforms, ideally Iterable
• Channel expertise across email, SMS, push, in-app messaging, and direct mail
• Highly analytical and data-driven, with experience running and interpreting A/B tests to optimize performance
• Strong process and QA management skills, ensuring flawless execution of marketing campaigns and automation
• A results-driven, growth marketing mindset, with a focus on continuous optimization and improvement
• Excellent cross-functional collaboration skills, with the ability to partner with Product, Data/BI, CS, and other cross-functional stakeholders to align lifecycle marketing strategies with member needs
• Experience leading and growing a team, fostering a high-performance, innovative, and experimentation minded culture
• Passion for mental health and healthcare innovation, with a desire to make a meaningful impact on the well-being of millions of lives

Responsibilities

• Lead and Scale a High-Performing Team: Manage and mentor a team of lifecycle marketers, ensuring alignment with business objectives and marketing priorities
• Own and Optimize Lifecycle Marketing Strategy: Design, execute, and refine strategies to acquire, activate, retain, and re-engage members across email, SMS, push notifications, in-app messaging, and direct mail
• Enhance Funnel Performance: Develop lifecycle marketing programs that increase conversion rates at each stage of the member journey, from enrollment, to activation, to engagement and retention
• Leverage Data & Experimentation: Utilize A/B and multivariate testing, segmentation strategies, and behavioral insights to drive personalized, high-performing campaigns
• Scale Automation & Personalization: Build and optimize automated journeys using Iterable, ensuring the right message reaches the right person at the right time
• Refine and Implement QA Processes: Establish and oversee QA protocols to ensure marketing campaigns and automations are deployed accurately and efficiently
• Cross-Functional Collaboration: Partner with Product, Eng, Data/BI, and CS teams to align lifecycle marketing efforts with product experience, customer (partner) requirements, and business objectives
• Martech subject matter expertise: Ability to dive deep with prod, eng, and data teams on our data architecture, infrastructure, and integrations between platforms to ensure seamless scalability and accurate reporting
• Measure and Report Impact: Establish clear KPIs, dashboards, and reporting frameworks to track campaign performance, experimentation roadmap, and overall impact of lifecycle marketing touchpoints and journeys on member funnel conversion rates and revenue

Benefits

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• We offer competitive paid time off policies including vacation, sick leave and company holidays
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes