Growth Marketing Director

Summary

Join Included Health as their experienced Director of Growth Marketing to lead the development and execution of multi-channel marketing strategies. You will own demand creation, driving leads through account-based marketing and various channels. Collaborate with other teams to develop compelling narratives and gain market traction. Responsibilities include designing and improving marketing campaigns, using analytics to track performance, managing the marketing budget, and collaborating with other departments. You will lead corporate event presence and foster a collaborative team environment. This role requires extensive experience in demand generation, event execution, and budget management within the employer benefits space.

Requirements

• At least 10 years of relevant marketing experience, with a strong focus on demand generation, growth marketing, and event strategy - in the employer benefits space or working with large enterprise buyers
• Experience building teams, including demonstrable ability to coach and upskill team members
• Experience managing large marketing budgets and allocate resources to meet growth goals
• Experience with demand generation tactics, including content marketing, digital advertising (PPC, paid social), SEO/SEM, and email marketing
• Extensive experience executing B2B and B2C events, including trade shows, webinars, and user conferences
• Expertise in driving pipeline growth and customer acquisition through innovative marketing strategies
• Ability to align diverse teams and stakeholders around common objectives
• Excellent project management skills and manage multiple initiatives simultaneously
• Desire and ability to succeed in a demanding, creative, and entrepreneurial environment

Responsibilities

• Design and improve multi-channel campaigns (digital, social, content, email, PPC, etc.) to build the pipeline for our enterprise and health plan buyer segments and ensure we reach our growth targets
• Use analytics and marketing automation tools to track campaign performance, measure Indicators, and improve strategies based on data. Use data-driven insights to refine lead scoring models, identify new channels and opportunities, and improve targeting and segmentation strategies
• Oversee the marketing budget for demand generation and events, ensuring optimal allocation of resources to guide maximum Return on investment. Track spending across all marketing activities
• Collaborate with Sales, GM, Product Marketing, Consultant Relations, Business Operations and Customer Success teams to ensure agreement on growth goals and seamless lead handoff processes
• Lead the strategy, planning, and execution of our corporate event presence (both virtual and in-person), including conferences, webinars, and trade shows. Work with teams to ensure that events deliver exceptional value and align with priorities
• Foster a collaborative and team environment that supports innovation, creativity, and continuous learning

Preferred Qualifications

• Experience in healthcare or related industries preferred, with a deep understanding of the unique challenges and opportunities in healthcare marketing
• Hands-on experience with marketing automation platforms, CRM systems, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics)