Director Of Growth Campaigns

Summary

Join Maven Clinic as their Director of Growth Campaigns and lead demand generation efforts to drive pipeline and revenue growth. You will develop and execute integrated marketing campaigns across multiple channels, working closely with cross-functional teams. Responsibilities include strategy and planning, campaign management, funnel optimization, lead management, and analytics and reporting. The ideal candidate possesses 10+ years of experience in demand generation or growth marketing, strong leadership skills, and expertise in digital marketing channels. Maven offers a competitive salary, stock options, and benefits including health insurance, parental leave, professional development opportunities, and a hybrid work model. The role requires active work authorization in the US and is based in NYC, CO, or CA with an in-office requirement of 3 days a week for NYC candidates.

Requirements

• Consistently meet or exceed quarterly and annual pipeline and revenue goals through successful campaigns that drive high-quality leads, marketing qualified accounts, and quality pipeline
• Develop and execute multi-channel campaigns that meet or exceed KPIs, including lead volume, conversion rates, and engagement metrics, while effectively nurturing partner with digital marketing, content, brand, product marketing, and marketing ops teams to create campaigns that resonate with target personas and address pain points at each stage of the buyer's journey
• Lead and mentor a high-performing team, fostering a culture of continuous improvement, innovation, and accountability
• Contribute to a strong brand presence through effective campaigns that increase awareness, market positioning, and engagement within target audiences
• 10+ years in demand generation or growth marketing with a demonstrated ability to achieve lead and pipeline growth
• Strong understanding of digital marketing channels, including SEM, paid advertising, email marketing, and content marketing
• A data-driven leader with strong quantitative and analytical skills to guide strategic decisions
• Active work authorization in the US

Responsibilities

• Develop and execute a comprehensive demand generation strategy, aligning with company goals and sales objectives to drive measurable growth in qualified leads, marketing qualified accounts, pipeline, and revenue
• Partner with product marketing, sales, and customer success teams to ensure alignment across the buyer's journey and develop go-to-market strategies that effectively address our target market's needs
• Utilize data-driven insights to continuously optimize demand generation tactics, ensuring maximum ROI and efficiency
• Lead the planning, development, and execution of integrated marketing campaigns across multiple distribution channels, including email marketing, paid media, SEM, display, and paid social
• Oversee end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis
• Work with the content team to develop relevant, engaging materials that speak to various stages of the funnel and resonate through deployment and post-campaign analysis
• Drive top-of-funnel and mid-funnel growth by developing high-quality lead generation programs, nurturing programs, and automated workflows that move leads through the sales funnel effectively
• Collaborate with the marketing ops, rev ops, sales teams to optimize lead quality and routing, improve lead-to-opportunity conversion rates, and enhance the handoff process
• Partner with Web lead to optimize the website and landing pages to improve conversion rates and enhance the user journey, using tools like A/B testing and personalization
• Track, analyze, and report on campaign performance, providing insights to leadership teams and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI
• Forecast demand generation results and track progress against KPIs and revenue goals

Preferred Qualifications

Experience in B2B, Healthcare, SaaS, or technology industries

Benefits

• Employer-covered health, dental, and insurance plan options
• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for six months plus)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting