Director of Growth Marketing

Summary

Join Vic.ai as their Director of Growth Marketing and lead the demand generation function, owning the vision for lead generation and pipeline acceleration. You will be responsible for delivering scalable marketing programs that drive measurable business results across various channels, leveraging AI technologies. This role requires a proven track record in B2B demand generation and scaling companies, particularly in scaling companies from $10MM to $50MM+ in revenue. You will collaborate with Sales, Product, and Customer Success teams to optimize the customer journey. The ideal candidate possesses extensive experience in B2B SaaS marketing, selling to CFOs, and leveraging AI in marketing. Vic.ai offers a competitive salary and benefits package.

Requirements

• 7+ years in B2B SaaS marketing, with a strong focus on demand generation, growth marketing, and experimentation., with at least 2 years in a leadership role
• Deep experience in marketing and selling to the Office of the CFO, with an understanding of their unique challenges and how to effectively position solutions
• Proven experience in scaling a company from $10MM to $50MM+ in revenue through strategic marketing efforts and high-performing demand-generation programs
• Demonstrated success in running Account-Based Marketing (ABM) strategies for enterprise or mid-market companies
• Strong understanding of how AI can be leveraged to optimize marketing performance and scale efforts within the constructs of a lean, efficient team
• A keen analytical mindset, using data to inform decisions, drive experimentation, and continually improve results
• Expertise in marketing automation, CRM systems (e.g., HubSpot, Salesforce, 6 Sense), and analytics platforms
• Excellent leadership, collaboration, and communication skills to effectively align cross-functional teams
• Bachelor's degree in marketing, business, or related field; MBA preferred

Responsibilities

• Own and drive the overall demand generation strategy, including lead generation, ABM, online campaigns, and partnerships, ensuring a steady flow of qualified leads that align with our revenue goals
• Develop and execute growth marketing initiatives with a focus on experimentation, using data-driven tactics to optimize performance and scale results
• Implement marketing strategies that support scaling the company from $10MM to $50MM+ in revenue, with a focus on customer acquisition, pipeline acceleration, and ROI optimization
• Build and execute campaigns that directly address the needs and pain points of the CFO and finance leaders, positioning our AI platform as the go-to solution for automating financial processes
• Leverage AI technologies to scale marketing efforts, optimize performance across channels, and create efficiencies in lead generation and conversion
• Collaborate closely with Sales, Product, and Customer Success to optimize the customer journey, increasing conversion rates at every stage of the funnel
• Align marketing initiatives with overall company objectives and partner with key internal stakeholders to ensure consistency and execution excellence
• Lead the creation of differentiated campaigns that position us as thought leaders in AI-driven back-office solutions for CFOs and finance teams
• Oversee the demand generation budget, ensuring high ROI and strategic allocation of resources

Preferred Qualifications

MBA

Benefits

• Competitive salary and stock options
• 401K with an employer match
• Health/vision/dental (including 2 health insurance coverage options that are 100% free for the employee AND family)
• Monthly Wellness stipend
• CitiBike membership
• Generous maternity and paternity leave
• The opportunity to work remotely, including a stipend for your home workstation setup
• Monthly allowance for Office Space (We Work or similar)
• Virtual team-building events & awesome swag
• People-focused culture
• Generous vacation time, family and travel-friendly environment
• Work alongside an enthusiastic, collegial, and driven team in a highly meritocratic environment
• Vic.ai also offers in-person retreats to employees