Life360 is hiring a
Director of Marketing Analytics

Summary

Life360 is seeking a Director of Marketing Analytics to lead a team in developing advanced marketing models and insights for their remote-first company. The role involves optimizing marketing efforts through data-driven decision making, A/B testing, website optimization, data integration and analysis, and collaboration with stakeholders.

Requirements

• Over 9 years of marketing analytics experience
• 7+ years in people management
• Experience working with media mix modeling, marketing measurement and attribution, targeting and creative optimization, online purchase funnel optimization, user segmentation, cohort analyses, time series analyses, regression models, marketing insights and campaign analysis
• Technical & Statistical Proficiency: Working knowledge of marketing data architecture (CDP) and analytical tools like Mode and Tableau. Proven experience with effective use of statistical concepts and product experimentation, including power analysis, confidence intervals, hypothesis testing, and regression models as well as causal inference techniques
• Expertise in SEO/SEM Technologies: You are an expert in Google Analytics
• Proficiency in SQL

Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer week-long synchronized company shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products