StackAdapt is hiring a
Director, Marketing Operations & Analytics, Remote - United States

Summary

StackAdapt is seeking an experienced marketing leader to join their team as Director, Marketing Operations & Analytics. The role involves building and scaling marketing operations, improving decision making through increased visibility of the pipeline and marketing funnel, implementing and improving marketing attribution models, leading marketing and revenue system integration, tracking and reporting on the entire marketing funnel, owning the marketing operations roadmap, managing a team, partnering with Procurement to negotiate contracts with vendors, and working with several other departments across the organization.

Responsibilities

• Build a world-class marketing operations motion with connected systems, processes and people to increase pipeline, conversion and efficiency
• Drive full visibility of the pipeline and marketing funnel to improve decision making, including increased ROI and conversion across channels
• Implement and improve our marketing attribution model to drive clarity on areas to invest, divest or improve
• Lead marketing and revenue system integration to improve lead conversion, pipeline growth, and performance
• Track and report on the entire marketing funnel including volume, velocity, conversion at each stage, and pipeline value; ensure the funnel can be analyzed by key dimensions such as industry, product, region and persona
• Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented and customized to meet the needs of the marketing department and broader organization
• Support the marketing budget process and ensure marketing costs are tracked correctly
• Proactively share marketing performance updates cross-functionally by connecting marketing, revenue, and finance to give visibility in our approach to hit shared company goals
• Continually work to simplify systems and processes, avoiding over customization and driving the most streamlined systems that lead to the best outcomes
• Manage, build, and lead a strong team by coaching and developing existing members and closing talent gaps where needed
• Partner with Procurement to negotiate contracts with vendors
• Work with several other departments across the organization from RevOps, Finance, and our Enterprise Data Office to align across data and financial analytical needs