Director of Marketing and Customer Acquisition

Summary

Join us as a Director of Marketing and Customer Acquisition at Pavago, where you'll lead marketing initiatives, drive customer acquisition through omni-channel strategies, and elevate our marketing efforts to new heights.

Requirements

• Experience in Consumer Marketing
• Proven Experience in Omni-Channel Marketing
• Technical Proficiency with marketing tools such as Zoho CRM, GoCRM, SendGrid, and WordPress
• Email Campaigns & CRM Management Expertise
• Creative and Technical Integration
• Strategic & Analytical Mindset
• Collaborative Leadership

Responsibilities

• Develop and implement monthly content calendars for email, social media, and CRM platforms to drive lead generation and engagement
• Create and execute omni-channel lead generation campaigns across organic and paid channels (SEO, PPC, social media) for healthcare organizations
• Leverage analytics to refine blog content strategies, enhance SEO performance, and drive organic traffic in healthcare verticals
• Design and execute targeted outreach campaigns to acquire new clients in the B2B healthcare sector via email, social media, and other digital touchpoints
• Develop integrated digital and print marketing campaigns, create custom outreach materials, and analyze performance to optimize results