Director of Marketing

Summary

Join Bankjoy, a FinTech startup, as their Director of Marketing to build a world-class marketing department. This hands-on leadership role requires developing and executing comprehensive marketing strategies, building and leading a high-performing team, and driving demand generation. You will oversee event management, brand building, and collaborate with product and sales teams. The position offers a competitive salary (CAD $140,000 - $175,000), stock options, and a remote-first culture. This is an opportunity to shape Bankjoy’s marketing vision and contribute to the company's growth.

Requirements

• 7+ years of experience in marketing management at SaaS B2B companies
• Strong understanding of digital marketing strategies, including email marketing, social media, and paid advertising
• Proven experience managing multi-channel campaigns from concept to execution
• Excellent project management skills with the ability to prioritize and manage multiple tasks efficiently
• Experience planning in person events and webinars
• Experience with marketing analytics tools (e.g., Google Analytics, HubSpot) and CRM systems

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with Bankjoy’s business goals and growth objectives
• Define marketing priorities, budgets, and KPIs to measure success across all initiatives
• Build and lead a high-performing marketing team, including hiring Senior Marketing Manager, Content Creators, Designers, and other roles as needed
• Provide mentorship and guidance to marketing hires to foster creativity, collaboration, and innovation
• Drive measurable growth through demand generation campaigns, digital marketing, email marketing, and SEO/SEM strategies
• Collaborate with sales to ensure seamless handoff and conversion of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs)
• Oversee planning and execution of Bankjoy’s annual client conference, trade shows, and smaller regional events to engage prospects and clients
• Elevate Bankjoy’s brand presence through compelling storytelling, thought leadership content, and consistent messaging across all channels
• Ensure all marketing materials reflect Bankjoy’s brand identity and resonate with target audiences
• Partner with product and sales teams to develop go-to-market strategies for new product launches and feature updates
• Align marketing initiatives with sales goals to maximize revenue growth and client acquisition
• Leverage data analytics to track campaign performance, measure ROI, and optimize marketing efforts
• Prepare regular reports for the executive team on marketing effectiveness and pipeline contribution

Benefits

• A fast-paced and collaborative environment
• Competitive compensation
• Stock options at a well-funded startup
• 100% medical, dental and vision coverage for you and 50% for your family on our base plans. (US Employees & Canadian Employees)
• 401(k) plan with 4% company matching (US Employees)
• 4 weeks PTO and 5 health days
• 18 holidays
• Performance-based bonuses (US & Canadian Employees)
• Remote first culture