NRG Consulting Group is hiring a
Director of Marketing in Worldwide

Summary

FuelEd is seeking an experienced Marketing Director with deep digital marketing experience to execute and evolve a marketing plan, improve online presence, and build brand awareness in the educational sector. The role requires strategic thinking, project management skills, and a passion for FuelEd's mission. The salary range is $90,000-110,000 with benefits including comprehensive health insurance, 401K match, unlimited PTO, and professional development opportunities.

Requirements

• Bachelor's degree or equivalent
• 5-7 years strategic marketing experience with proven results
• Exceptional written and verbal communication skills
• In-depth understanding of how to use digital marketing to build brand awareness and grow revenue through lead generation
• Understanding of the industry, with an ability to attune to the realities of K-12 educators (teachers, school administrators, and district administrators) is a plus
• Experience managing and directing marketing agencies/vendors
• Excellent analytical skills to evaluate end-to-end customer experience across channels
• In-depth knowledge of SEO best practices, strategies and tools
• Knowledge and experience implementing and optimizing multi-channel digital campaigns (PPC, social media, email marketing etc.)
• Ability to create a content roadmap and calendar for the FuelEd website and campaigns including the ability to conceptualize and create engaging content with an eye to aligning trends and initiatives in the K-12 sector to FuelEd programs and solutions
• Knowledge and experience implementing marketing automation and outbound email marketing campaigns in Hubspot
• Ability to leverage data and insights to inform recommendations and drive results using Google Analytics, Google Tag Manager, Google Search Console, Google Looker report
• Experience of working in a remote team with a distributed management structure

Responsibilities

• Manage and search engine optimize the FuelEd website
• Develop and refine new FuelEd website to improve customer journey and lead generation
• Keep FuelEd website up-to-date with new product information, articles and content to improve customer journey and lead generation
• Develop and implement SEO strategy to improve SERP results and domain authority/ backlinks, with the goal of increasing website traffic and generating more leads for business development. Monitor and report on SEO performance
• Develop and implement content strategy aligned to FuelEd buyer personas and their desired solutions to lead maximum impact
• Create and/or project manage and publish new content including website content, case studies, video testimonials, and success stories to expand our organization’s digital footprint, awareness, subscribers, and leads
• Act as ‘editor-in-chief’ for all content marketing activities, liaising with internal subject matter experts and managing outside writers as needed
• Write and publish monthly e-newsletters and outbound, nurturing lead generation campaigns, while supporting email list management
• Manage overall social media strategy by supporting FuelEd Partner responsible for social media to build brand awareness, promote programs and products and engage prospects and other stakeholders
• Lead all efforts related to FuelEd advertising
• Manage FuelEd Advertising for optimal performance of Google AdWords grant to generate conversions
• Explore and oversee other paid or unpaid advertising and advertorial opportunities e.g. sponsored blog posts on online channels/sites relevant to the target audience and make recommendations
• Develop and implement a media relations plan by identifying journalists, bloggers and influencers, building relationships and pitching storylines, writing and submitting OpEds, and coordinating with internal stakeholders to support efforts
• Manage events calendar and activities, including conference research, attendance, sponsorship, and speaking engagement opportunities that can enhance brand awareness and bring in sales and fundraising leads
• Optimize FuelEd Hubspot CRM platform for marketing operations

Benefits

• Comprehensive health, dental, vision, 401K match
• Unlimited PTO and ample opportunity to grow into your best self through challenging work aligned with your strengths and powerful relationships with colleagues
• Counseling and wellness stipends, technology reimbursements, childcare support, as well as professional development and leadership coaching