McGaw is hiring a
Director of Marketing in Worldwide

Summary

The marketing professional will partner with leadership to create a 6-month content marketing calendar, collaborate with the SEO team to deliver valuable content, strategize and launch lead generation tactics, support internal marketing activities, manage development team and designers, and analyze data to optimize marketing qualified leads. They will need experience in marketing automation tools, Salesforce CRM, and a technical skillset including Customer Data Platforms and Event-Driven Analytics.

Requirements

• 5+ years of experience working in (strategy & operations, technology) agency or other similar roles managing complex programs with multiple projects/workstreams
• 3+ years of experience working with Salesforce Sales CRM
• 3+ years of experience working with a marketing automation tool like Marketo, Pardot or Autopilot

Responsibilities

• Partner with leadership to create a 6-month content marketing calendar
• Collaborate with the SEO team to deliver extremely high valuable content
• Strategizing, ideation, measurement, and launching lead generation pop-ups, resources, landing pages, webinars, and more
• Supporting, collaborating, and producing various marketing activities for internal purposes
• Owning, managing, and delegating to the development team and designers on ways to improve, optimize, and create new pages for the marketing site
• Analyzing data in analytics, CRM, marketing automation and more to understand how users, customers, and leads are going through the site, using our materials and behaving through the entire marketing/sales funnel

Benefits

• Unlimited PTO
• Flexible hours
• Work remotely
• Maternity/Paternity Leave