Lovingly is hiring a
Director of Performance Marketing in United States

Summary

The job is for a Director of Performance Marketing at Lovingly, a remote company specializing in floral gifts. The role involves leading digital marketing strategies, managing e-commerce platforms, and building a team. The candidate should have leadership experience, skills in SEO, SEM, CRO, and email marketing, and proficiency in using digital marketing tools.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master's degree or professional certification in digital marketing or analytics is a plus
• At least 5 years of leadership experience in digital marketing within a dynamic, agency-style environment, with a demonstrable track record of boosting site traffic and conversion rates through innovative strategies

Responsibilities

• Lead top-level digital marketing strategies to boost traffic and optimize operations across multiple e-commerce platforms in an agency-style model
• Develop and refine a results-driven digital marketing agency, increasing revenue across all partner websites through innovative digital marketing campaigns
• Master the intricacies of SEO, SEM, CRO, and email marketing, continuously adjusting strategies to maximize conversions and ROI
• Implement comprehensive analytics and data reporting systems to track performance and guide decision-making
• Oversee the management of workflows, resource allocation, and technology deployment, ensuring operational efficiency in the agency model
• Build and lead a dynamic marketing team, fostering a culture of growth, performance, and strategic alignment with Lovingly’s broader goals
• Utilize your expertise in digital marketing to influence broader team strategies, ensuring seamless integration between marketing initiatives and website performance, thereby boosting overall conversion rates and enhancing customer satisfaction

Benefits

• 22 days PTO—use them however you want!
• 12 paid holidays
• Comprehensive benefits, including health, dental, and vision
• 401k with guaranteed 3% salary contribution
• Ongoing development opportunities, plus a 25% tuition discount at Marist College (including online programs)