Director of Marketing

Summary

Join PaxeraHealth Corp., a growing leader in Healthcare IT, as their Director of Marketing! This remote opportunity involves developing and executing marketing programs for their product lines, managing social media, creating digital content, and planning trade shows. You will also be responsible for reviewing and enhancing website content and communicating with customers. The ideal candidate possesses a Bachelor's degree in Marketing or Communications, 5-7 years of relevant experience, and proficiency in marketing automation platforms. PaxeraHealth offers a competitive salary, remote work, comprehensive benefits including health, dental, vision, life insurance, 401k, and PTO. The company fosters a friendly, family-owned feel work environment.

Requirements

• Bachelor’s Degree in Marketing or Communications and 5-7 years of experience in a similar role (i.e. for an advertising or PR agency or other large company with multiple concurrent projects)
• Experience managing social media channels and campaigns, growing followers/audiences with the ability to monitor posts/campaigns and adjust communication strategies accordingly
• Proficiency in utilizing marketing automation platforms like HubSpot
• Excellent command of the English language - written and verbal
• Digital content creation and creative development experience
• Experience using HTML is required, use of photo manipulation software is desired
• Must have strong Microsoft Office skills
• Great communication skills and customer service skills
• Must be able to travel occasionally as needed to trade shows/conferences, company meetings, presentations, etc

Responsibilities

• Manage social media channels and campaigns, growing followers/audiences
• Create and manage eblast campaigns/newsletters
• Develop digital content for lead generation, brand awareness campaigns
• Create collateral and media files including flyers, presentations/decks, screenshot editing, video, etc
• Review website for errors, continuously enhance current content, and create additional content as needed for new products and solutions
• Plan and manage exhibits and trade shows for medical imaging in USA
• Create and maintain inventory of branded materials for special events
• Communicate with current customers responding to their inquiries and reaching out to them to ensure customer satisfaction
• Monitor results and data for all marketing campaigns and initiatives
• Provide general marketing support to the marketing, sales, and executive teams and work on special projects as assigned

Benefits

• Company Health, Dental and Vision Insurance
• Life Insurance
• PTO, including Holidays, Vacations, Sick and Personal days
• 401K with discretionary company match
• Remote work opportunity!
• A Competitive Wage/Salary!