Director of Marketing

Summary

Join Smartcar, a leading developer platform for mobility businesses, as their Director of Marketing! This remote US-based role requires 8+ years of B2B SaaS marketing experience and 5+ years in a leadership position. You will own Smartcar's marketing strategy, build and manage a high-performing team, and collaborate with other departments. The ideal candidate is a strategic thinker with a data-driven mindset and excellent communication skills. Smartcar offers a competitive compensation and benefits package, including a base salary of $175,000-$200,000, a 20% bonus, equity, unlimited PTO, and comprehensive health benefits.

Requirements

• 8+ years of experience in B2B SaaS marketing
• 5+ years in a leadership role, managing and optimizing marketing teams
• Expertise in inbound marketing strategies and execution
• Strong understanding of outbound marketing, events, and demand generation, with the ability to refine and improve effectiveness
• A strategic thinker with a data-driven mindset, focused on efficiency and measurable impact
• Excellent storytelling and communication skills, with the ability to influence both internal and external stakeholders
• A hands-on leader who thrives in a fast-paced, high-growth startup environment
• Experience working across sales-led (SLG) growth models

Responsibilities

• Own Smartcar’s marketing strategy, execution, and operations as a key member of the executive team
• Come in and assess the most effective strategy for targeting the verticals of focus
• Develop and scale inbound marketing strategies, ensuring consistent lead generation and revenue impact
• Evaluate and refine outbound and event marketing efforts to drive meaningful pipeline growth and ROI
• Build and manage a high-performing marketing team, fostering professional development and cross-functional collaboration
• Work closely with Sales, Product, and Customer Success teams to ensure marketing efforts align with company objectives
• Identify and implement efficient marketing programs and channels that optimize customer acquisition and retention
• Utilize data-driven insights to track marketing performance, measure effectiveness, and inform decision-making
• Drive brand awareness and positioning in the enterprise space
• Help build Smartcar’s marketing team and cultivate its transparent, and welcoming culture

Preferred Qualifications

Experience working product-led (PLG) growth models

Benefits

• Base salary determined by years of experience: $175,000 - $200,000
• Bonus of 20%
• Equity
• Remote work within the United States
• Health, Dental and Vision covered at 90% for all plans and 80% coverage for dependents, which amounts to approximately 11 thousand dollars a year
• 401K matching at 4%
• Unlimited PTO
• Wellness stipend of $50 a month
• Cell phone and Internet stipend of $50 a month
• $300 yearly learning and development stipend
• $350 work-from-home stipend
• 8 weeks of 100% paid parental leave with an additional 4 weeks unpaid, 1-week half day ramp back time and a 5 week Factor subscription
• 10 days of paid bereavement leave