Director of Marketing

Summary

Join Summer, a Certified B Corp® tackling student debt, as their dynamic Director of Marketing. This high-visibility role offers autonomy to shape marketing strategy and execution, driving innovative campaigns and impacting growth. You will collaborate with leadership and cross-functional teams. The ideal candidate has proven success in B2B brand building and marketing to enterprise clients. This remote, full-time position offers a competitive salary ($140,000-$170,000), equity, and a full benefits package. If you thrive in a fast-paced environment and want to make a significant impact, this is the opportunity for you.

Requirements

• 6+ years of building and scaling marketing efforts with a focus on growth marketing and lead generation
• Experience marketing to business buyers including the C-Suite; strong ability to market to decision-makers across roles and seniority
• Enthusiastic and systematic focus on KPIs and analyzing performance, using these insights to continuously optimize marketing’s impact on revenue and growth
• Agility, detail-orientation, and ability to work with urgency

Responsibilities

• Develop impactful B2B campaigns tailored for buyer personas and their position in the customer lifecycle, collaborating with design, sales, product, and client success teams
• Design and execute sophisticated, multi-channel demand generation programs targeted at key buyers and ideal customer profiles
• Create and optimize the marketing-qualified lead process in close partnership with the sales team
• Drive growth in brand awareness across channels, including website users, social media engagement, and email click-through rates
• Own product positioning and messaging in the market, regularly progressing our positions based on competitive and market trends and product advancements
• Produce an industry-leading content program, including thought leadership, customer stories, and sales collateral; manage the Summer newsletter, blog, paid advertising, event and website copy, and utilize domain expert writers as needed
• Drive the strategy and execution of events and sponsorships, working closely with the Head of Commercial and the Sales team
• Work closely with the Client Success Team to identify and create end-user engagement strategies and collaterals
• Own revenue operations platforms including CRMs (HubSpot) and sales marketing tools
• Monitor, report, and optimize marketing and sales success metrics

Preferred Qualifications

• Financial wellness, benefits, or student loan experience
• HR Tech experience
• Enterprise healthcare marketing experience

Benefits

• Competitive salaries
• Significant equity allocations
• Healthcare coverage
• 401(k) plans with an employer match
• Contribution toward student loan repayment
• Flexible vacation/PTO
• Hybrid, flexible work environment